Boutique Real estate agency performance marketing manager

Job Overview

We are seeking a dynamic and results-driven Boutique Real Estate Agency Performance Marketing Manager to elevate our brand presence and drive client engagement through innovative digital marketing strategies. In this role, you will lead the development, execution, and optimization of marketing campaigns across multiple channels, ensuring maximum visibility and lead generation for our boutique real estate services. Your expertise will help us stand out in a competitive market by leveraging cutting-edge tools and techniques to attract and convert prospective clients. This paid position offers an exciting opportunity to shape our digital footprint while working within a collaborative, fast-paced environment committed to excellence.

Responsibilities

• Develop comprehensive digital marketing strategies tailored to the boutique real estate sector, including paid advertising campaigns on platforms like Google Ads and Facebook Advertising.
• Manage and optimize paid search marketing (SEM) campaigns using Google AdWords, ensuring high ROI through precise keyword research, bid management, and ad copy testing.
• Oversee social media marketing efforts by creating engaging content and managing advertising campaigns across various social media platforms to increase brand awareness and generate leads.
• Utilize SEO tools and techniques to improve website visibility, conduct keyword research, and implement on-page SEO strategies using CMS platforms like WordPress.
• Design compelling visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design skills to enhance digital ads, social media posts, and website elements.
• Set up and manage marketing automation workflows for email marketing campaigns aimed at nurturing leads and maintaining client relationships.
• Analyze web analytics data with tools like Google Analytics, Google Tag Manager, and web analytics reporting software to track campaign performance, identify trends, and optimize future initiatives.
• Manage website content updates, ensure website management best practices, and implement technical improvements such as CSS, HTML adjustments, or content management system enhancements for better user experience.
• Coordinate with cross-functional teams to ensure consistent branding across all digital channels while continuously testing conversion optimization strategies to improve landing page performance.

Qualifications

• Proven experience in digital marketing with a focus on real estate or boutique agency environments.
• Strong technical proficiency with SEO tools, Google Ads (Google AdWords), Facebook Advertising, Google Analytics, Google Tag Manager, and marketing automation platforms.
• Skilled in content creation with proficiency in Adobe Photoshop, Adobe Creative Suite, graphic design principles, and content management systems like WordPress.
• Knowledge of web analytics reporting techniques for tracking campaign success metrics and making data-driven decisions.
• Familiarity with HTML, CSS, and website management practices to support technical adjustments as needed.
• Experience managing paid advertising campaigns across social media platforms with a focus on performance marketing principles.
• Ability to conduct keyword research effectively for SEO and paid search campaigns while optimizing landing pages for conversions.
• Excellent communication skills with an eye for detail; capable of managing multiple projects simultaneously in a fast-paced environment.

Join us if you’re passionate about leveraging digital marketing expertise to make a tangible impact in the boutique real estate industry!

Pay: $30.00 - $35.00 per hour

Benefits

• 401(k)
• 401(k) matching
• Flexible schedule
• Health insurance
• Life insurance

Work Location: In person