Sr. Manager, Digital Marketing

On-site | Tustin, CA

W2 Contract-to-Possible Hire

$80+/hr DOE. + Benefits

Overview

We are seeking a dynamic, analytical, and results-oriented Senior Manager of Digital Marketing to lead and evolve our digital marketing initiatives. This is a high-impact leadership role for a strategic thinker with a deep understanding of the digital media landscape and a passion for driving performance at scale.

In this role, you’ll own the end-to-end digital strategy, mentor and grow a high-performing team, and partner closely with cross-functional stakeholders to ensure every digital touchpoint supports business objectives and delivers a best-in-class customer journey.

Scope of Work & Key Responsibilities

Strategic Planning & Execution

Develop and execute a holistic, end-to-end digital marketing strategy across SEO, SEM, email, social media, display advertising, content, and mobile marketing to drive measurable business outcomes
Ensure digital initiatives align with overarching business goals, brand standards, and customer lifecycle strategies

Campaign Management & Optimization

Lead the planning, execution, and continuous optimization of all digital marketing campaigns
Maximize ROI and key performance indicators through data-driven decision-making and ongoing performance refinement

Data Analysis & Reporting

Leverage advanced analytics platforms (e.g., Google Analytics 4, Adobe Analytics, CRM systems) to analyze complex performance data
Translate insights into clear, actionable recommendations and present findings to senior leadership to inform strategic direction

Team Leadership & Mentorship

Manage, mentor, and inspire a team of digital marketing professionals and external agency partners
Foster a culture of continuous improvement, innovation, collaboration, and professional development

Budget Management

Develop, manage, and optimize digital marketing budgets to ensure efficient allocation of resources and achievement of performance targets

Cross-Functional Collaboration

Partner closely with sales, product marketing, creative, and IT teams to deliver cohesive messaging, integrated storytelling, and a seamless customer experience across channels

Trend Identification & Innovation

Stay at the forefront of digital marketing trends, tools, and emerging technologies (including AI and automation)
Identify new opportunities for growth and innovation to keep the organization competitive in an evolving digital landscape

Ideal Candidate Profile

Education & Experience

Bachelor’s degree in Marketing, Business, Communications, or a related field
10+ years of marketing experience, with at least 5 years in a leadership or managerial role within digital marketing

Technical Expertise

Full-funnel digital marketing strategy and execution, from awareness through retention
Performance marketing across paid search, paid social, display, and retail media
Web and campaign analytics using GA4 and marketing dashboards (ROAS, CAC, LTV)
Experience with customer data platforms (CDP), CRM systems, and audience segmentation
Marketing automation and lifecycle marketing programs (email, nurture, retention)
A/B testing, experimentation, and conversion rate optimization (CRO)
Budget forecasting, media planning, and performance optimization
Hands-on experience with paid media platforms such as Google Ads, Meta, Amazon Ads, or similar
Campaign reporting, attribution modeling, and insights generation

Soft Skills & Leadership Qualities

Preferred experience collaborating with cross-functional teams based in China, including working across time zones and cultural contexts
Exceptional written, verbal, and presentation skills
Strong analytical, problem-solving, and project management capabilities
Proven ability to build relationships, influence stakeholders, and lead in a fast-paced environment
Creative, innovative thinker with a data-driven mindset

This role is ideal for a seasoned digital marketing leader who enjoys building teams, driving performance, and shaping strategy while staying ahead of industry innovation

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.