Digital Marketing & Advertising Manager

About the Role

We are seeking a highly analytical, creative, and performance-driven Digital Marketing & Advertising Manager to lead paid media strategy, campaign execution, and digital growth for our fashion apparel brand. This role is responsible for driving customer acquisition, improving retention, optimizing ROAS, and ensuring cohesive storytelling across all digital advertising channels.

The ideal candidate has deep experience managing paid social and paid search campaigns, strong familiarity with DTC metrics, and a passion for testing, data, and creative optimization in a fast-paced environment.

Key Responsibilities

Paid Media Strategy & Execution

• Develop and manage the digital advertising strategy across Meta, Google, TikTok, Pinterest, and emerging platforms.
• Own full-funnel paid media structure—including prospecting, retargeting, and loyalty/retention audiences.
• Plan, execute, and optimize campaigns to improve KPIs such as CAC, ROAS, CTR, and LTV.

Campaign Management & Optimization

• Build and maintain weekly and monthly ad budgets; reallocate spend based on performance insights.
• Conduct A/B tests on creative, copy, audiences, placements, and landing pages.
• Optimize campaign bidding strategies, segmentation, and conversion paths to maximize efficiency.

Creative & Content Collaboration

• Work closely with Brand, Creative, and Content teams to produce high-performing ad assets (video, static, UGC, lifestyle).
• Provide clear creative briefs informed by competitive analysis, trend research, and performance data.
• Identify and share insights on best-performing hooks, formats, and messaging.

Analytics, Reporting & Forecasting

• Own reporting for all paid channels—including ROAS, CAC, CPM, CTR, CVR, spend pacing, and cohort performance.
• Monitor site behavior and customer journey insights to inform campaign refinements.
• Build forecasts, growth models, and performance dashboards for leadership review.

Lifecycle & Retention Support

• Partner with Email/SMS teams to ensure cohesive messaging and omnichannel strategy.
• Support retargeting and CRM-based audience segmentation to drive repeat purchases.
• Leverage customer segmentation tools to personalize creative and improve LTV.

Cross-Functional Collaboration

• Work closely with eCommerce, Creative, Brand, and Merchandising teams to align ads with product launches and seasonal campaigns.
• Support promotions, product drops, brand moments, and collection storytelling across all digital touchpoints.
• Liaise with external agencies or freelancers as needed.

Qualifications

Required

• Bachelor’s degree in Marketing, Digital Advertising, Communications, or related field.
• 3–5+ years of hands-on digital marketing experience, ideally within DTC fashion or consumer retail.
• Proven success managing paid social and paid search campaigns with meaningful ROAS improvements.
• Strong understanding of DTC growth levers, attribution models, and funnel optimization.
• Proficient in Meta Ads Manager, Google Ads, Google Analytics, and data visualization tools.
• Highly analytical with advanced Excel/Sheets skills.
• Strong communication skills with the ability to translate data into actionable insights.

Preferred

• Experience with TikTok Ads, Pinterest Ads, or influencer-driven paid programs.
• Familiarity with Klaviyo, Shopify, Google Tag Manager, and performance tracking tools.
• Experience optimizing landing pages and collaborating with CRO teams.
• Understanding of UGC ad creation, influencer whitelisting, and creator partnerships.
• Experience in creative testing frameworks and rapid content iteration.