Director, Florida Marketing Operations

About the position

The Director/Senior Manager of Marketing Operations is a strategic and analytical leader responsible for driving operational excellence across the marketing function while owning the end to end marketing and promotional communications. This role partners closely with Retail Planning and Insights, Production and Supply Chain, Retail and supporting Marketing functions to drive Trulieve’s marketing initiatives to enhance brand visibility, engage customers and drive business growth.

Responsibilities

• Develop seasonal and monthly marketing calendar inclusive of key cultural and commercial moments, new product launches , seasonal and specialty product releases, promotional initiatives and activations.
• Develop and implement comprehensive marketing plans with clear objectives, target audience identification and key performance indicators (KPIs).
• Own the “customer” thru the lens of marketing, with specific focus on identifying key trends, insights and recommendations for customer acquisition and retention campaigns.
• Drives the creation of marketing plans and the end-to-end process from marketing idea thru to implementation, inclusive of campaign performance measurement.
• Collaborates with cross-functional teams to ensure marketing initiatives are integrated into the overall business plan.
• Evaluates market conditions to identify trends, competitive landscape, and opportunities for growth.
• Works closely with executive leadership to provide insights and recommendations on market dynamics and potential business opportunities.
• Collaborates with creative teams to develop compelling brand messaging, to align with respective customer segments.
• Support localization and customization of the brand in different regions, elevating the product value proposition and brand positioning.
• Leads the development and execution of multi-channel marketing campaigns to drive customer acquisition, retention, and loyalty.
• Provides key messaging inputs as it relates to media planning and execution.
• Works closely with the marketing, production, retail, data and insights teams to ensure campaigns are executed effectively and deliver measurable results.
• Responsible for the customer experience across all marketing channels through defined KPIs and reporting.
• Collaborates with retail planning, production and supply chain, brand marketing and other departments to ensure marketing strategies align with overall business objectives.
• Provides leadership and mentorship to the marketing team, promoting professional growth and development.
• Fosters a creative and collaborative work environment, encouraging teamwork, professional growth, and knowledge sharing among team members.
• Performs other duties as assigned.

Requirements

• Strong marketing and strategy fundamentals, including expertise in go-to-market strategies, brand positioning, consumer research, storytelling, and digital and media planning.
• Ability to analyze product performance data, and understand features and benefits, to develop compelling brand messaging that resonates with the target audience.
• Versatility in shifting between strategy, planning and execution in a fast paced, results driven environment.
• Proactive management of multiple priorities and teams in a fast-paced, change-oriented environment, with a creative mindset to explore innovative scaling opportunities.
• Strong analytical and strategic thinking skills with the ability to translate insights into actionable plans.
• Excellent leadership and communication skills with the ability to influence and collaborate across levels.
• Familiarity with all marketing channels, trends and tools.
• Strong analytical and problem-solving skills, with the ability to navigate complex issues and provide strategic counsel
• Exceptional organizational skills, with the ability to manage multiple projects and priorities simultaneously
• Exceptional presentation and communication skills, both written and verbal, enabling effective engagement with stakeholders at all levels of the organization.
• Excellent interpersonal skills, adapting quickly to relate and collaborate.
• Extensive expertise in advertising and creative development across all marketing channels and content.
• Demonstrate creativity, bringing fresh and innovative ideas to marketing initiatives and strategies.
• Proficient in Microsoft Office Skills-Excel, Word, PowerPoint, Outlook
• Bachelor's degree in Marketing, Business, or a related field; required.
• 8-12 years in marketing leadership roles with a focus on strategy, planning and execution, required.
• Demonstrated success in developing and executing effective marketing campaigns.

Nice-to-haves

• Advanced degree preferred.

Benefits

• A comprehensive benefits package including paid time off is offered with this position.