Content Strategy & Social Media Execution for Personal Brand on Instagram

Overview

I am looking for a strategic, creative, and execution-oriented content partner to help me build and scale my personal brand, primarily on Instagram, with secondary growth on TikTok.

This is not a traditional social media manager role. I am not looking for someone to simply post content or follow instructions. I am looking for a thinking partner who can help me stay focused, structured, and consistent while we co-create high-performing, viral-ready content together.

Because this is my personal brand, voice, and likeness, this role requires collaboration, discernment, and strong creative instincts.

Time commitment: 10–15 hours per week to start

Goal: Aggressive Instagram growth with the aim of reaching 100k followers within ~3 months

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What This Role Looks Like in Practice

You will work closely with me to

• Help define and refine content pillars, themes, and angles for my personal brand
• Brainstorm viral content ideas, hooks, and formats
• Co-create a content calendar that balances consistency with flexibility
• Act as an accountability partner to ensure content actually gets created and posted
• Help keep me focused and out of overthinking or chasing too many directions

Execution will be shared. Some content I will create. Some content you may create or refine. We will work in tandem.

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Key Responsibilities

• Collaborate with me weekly to plan and prioritize content
• Help turn my raw ideas, voice notes, and writing into polished posts and carousels
• Refine captions and copy while preserving my voice
• Assist with carousel design and visual formatting (based on my content)
• Edit or help assemble select Reels or B-roll content when appropriate
• Identify trends, formats, and patterns that support viral growth
• Help maintain structure, cadence, and momentum so content does not stall

This role may evolve over time as we find a workflow that works for both of us.

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Who This Is For

This role is a strong fit if you

• Have proven experience growing personal brands on Instagram
• Understand viral content mechanics, hooks, and shareability
• Think strategically, not just tactically
• Are comfortable collaborating with a founder or creator who is deeply involved
• Can balance structure with creative flexibility
• Are proactive, organized, and comfortable nudging for accountability
• Are confident refining content without rewriting someone’s voice

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Who This Is Not For

This role is not a fit if you

• Only execute tasks without offering creative input
• Prefer rigid SOPs over collaborative creation
• Are uncomfortable with evolving workflows
• Expect to own content creation entirely without founder involvement

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Tools & Workflow

I am open to tools and workflows that support speed and quality. We will decide together what works best. Flexibility and communication matter more than specific platforms.

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To Apply

Please include

• Examples of personal brands you have helped grow
• Specific results or growth metrics (when available)
• A short explanation of how you typically collaborate with founders or creators
• Your availability and timeline to start

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