Social Media Marketing Manager (Paid Ads Specialist, Reels Creations, Marketing)

The Role

We're looking for a creative, organized and proactive Virtual Brand & Operations Assistant to work closely with the founder.

This is not a traditional administrative assistant position. The role will touch social media, marketing, customer experience, research and day-to-day business operations.

We're especially looking for someone who can take a general direction and figure out the next steps independently, rather than needing detailed instructions for every task.

Responsibilities

The role may include

Helping manage Instagram and other social channels

Brainstorming Reels, Stories, posts and campaign ideas

Creating content using existing photos and videos

Editing Reels and short-form content using Canva, CapCut or similar tools

Writing captions and social copy

Maintaining a social media/content calendar

Scheduling and organizing posts

Researching content trends and ideas relevant to SVARA

Researching influencers and potential creators

Helping coordinate influencer outreach and collaborations

Responding to customer DMs, emails and WhatsApp inquiries

Helping organize customer questions and follow-ups

Updating website and product information

Assisting with Shopify and e-commerce tasks

Researching vendors, manufacturers and suppliers

Researching pop-ups, events and partnership opportunities

Conducting competitor and jewelry-market research

Maintaining spreadsheets and trackers

Helping organize expenses, invoices and basic business records

Researching solutions when new business needs come up

Following up with vendors and external partners

Helping keep projects, deadlines and launches organized

Assisting with miscellaneous virtual tasks as the company grows