Virtual Assistant / Social Media Marketer

Core Responsibilities

1. Product Launch & Marketing (60%)

Pre-Launch Campaigns

Develop and execute social media strategy across LinkedIn, Twitter/X, Instagram, Facebook, TikTok, and YouTube

Create engaging content showcasing platform features (task management, AI assistance, micro-funding, accountability)

Build anticipation through teaser campaigns, countdown posts, and early access programs

Identify and engage with entrepreneur communities, startup groups, and business incubators

Content Creation (LLM-Assisted)

Write blog posts, case studies, and thought leadership articles on entrepreneurship

Script and produce short-form video content (Reels, TikToks, YouTube Shorts) demonstrating platform features

Design social media graphics, infographics, and promotional materials (Canva, Adobe Express)

Develop email marketing campaigns for user onboarding, feature announcements, and engagement

Community Management

Monitor and respond to comments, messages, and mentions across all platforms

Engage with entrepreneur influencers, business coaches, and startup communities

Build relationships with potential brand ambassadors and affiliate partners

Moderate user-generated content and community discussions

Paid Advertising

Manage Facebook/Instagram Ads, Google Ads, and LinkedIn campaigns

A/B test ad copy, creatives, and targeting strategies

Track ROI, conversion rates, and cost-per-acquisition metrics

Optimize campaigns based on performance data

2. AI-Powered Content Operations (30%)

LLM Utilization (Claude, ChatGPT, Gemini)

Use AI to generate content ideas, outlines, and first drafts

Refine LLM outputs to match brand voice and messaging

Create prompt libraries for repeatable content workflows

Develop AI-assisted competitor analysis and market research

Web Content Management

Update product website, landing pages, and blog (WordPress, Webflow, or similar CMS)

Optimize content for SEO using keyword research and on-page optimization

Implement content calendars and publishing schedules

Monitor website analytics (Google Analytics, Hotjar) to inform content strategy

Marketing Automation

Set up and manage email sequences using tools like Mailchimp, ConvertKit, or HubSpot

Create chatbot flows for website visitor engagement

Automate social media posting using Buffer, Hootsuite, or similar tools

Integrate AI tools into marketing workflows for efficiency

3. Business Operations Support (10%)

Administrative Tasks

Schedule meetings, manage calendars, and coordinate with development team

Track project milestones, feature releases, and marketing campaign timelines

Maintain documentation for marketing processes and brand guidelines

Research and vet potential partnerships, integrations, and collaboration opportunities

Customer Insights

Gather user feedback from social media, reviews, and support channels

Identify common pain points, feature requests, and success stories

Compile insights for product development and marketing messaging

Required Qualifications

Technical Skills

LLM Proficiency: Extensive experience using Claude, ChatGPT, Gemini, or similar for content creation, research, and automation

Prompt Engineering: Ability to craft effective prompts, refine outputs, and build reusable prompt libraries

Web CMS: Hands-on experience with WordPress, Webflow, Wix, Squarespace, or similar platforms

Social Media Management: Proven track record managing business accounts on LinkedIn, Instagram, Facebook, Twitter/X, TikTok, YouTube

Content Creation Tools: Proficiency with Canva, Adobe Express, or similar design tools; basic video editing (CapCut, Descript)

Marketing Analytics: Familiarity with Google Analytics, Facebook Insights, LinkedIn Analytics, email marketing metrics

Marketing & Business Skills

SaaS/Tech Marketing: Understanding of software product launches, user onboarding, and growth marketing

Entrepreneurship Knowledge: Passion for entrepreneurship, startups, and small business success stories

Copywriting: Excellent written communication with ability to adapt tone for different platforms and audiences

SEO Fundamentals: Basic understanding of keyword research, on-page optimization, and content discoverability

Paid Advertising: Experience managing ad budgets, creating campaigns, and optimizing for conversions (preferred but not required)