Regional Director of Marketing

REGIONAL DIRECTOR OF SALES AND MARKETING

Manage and create strategic initiatives to maximize admissions and build, grow and maintain an acceptable facility census levels.

This position will cover the region of Mobile and Elba AL, region.

To our staff we provide

• Competitive wages and PTO
• Exceptional career advancement opportunities through our
• A full range of health plans - including vision and dental!
• Special pay rates on holidays
• Voluntary Short-Term Disability, Accident Coverage, and Critical Illness
• Retirement savings plans
• On-demand wages. No need to wait until payday!

ESSENTIAL JOB FUNCTIONS include the following. Other duties may be assigned.

• Manage facility level sales performance in conjunction with the facility team.
• Ensure compliance with marketing standards (lead generation, calls, tours, events, presentations) necessary to achieve census goals.
• Train facility-level Marketing Directors to develop more highly functioning and productive salespeople. Keep the organization current on best-practice sales techniques.
• Hire and evaluate salespeople based on the requirements of the sales team, namely the generation of census.
• Oversee and review the sales and marketing quarterly planning process.
• Routinely analyze and report on trends and challenges in facilities or markets and provide feedback to both regional and facility level sales performance.
• Coaches each community team how to most efficiently manage move ins and move outs to achieve maximum revenue.
• Update competitive analysis twice a year and sales and marketing plan quarterly or as needed with market changes.
• Reports any issues or problems that may arise to the Administrator
• Complies with state, federal, and all other applicable health care and safety standards
• Assists families and other visitors as needed
• Attends/completes required in-services and other required meetings
• Performs weekend manager duties as required
• Performs other duties as directed

CRITICAL OBJECTIVES

• Demonstrate knowledge of, and set an example of the PLC culture throughout the team
• Earn the respect and confidence of the executive team
• Lead direct reports in a most diligent and developmental manner to ensure optimal results
• Grow the professional capabilities of each team member
• Maintain strong oversight of technical areas within the facility
• Enhance, update, and maintain policies and procedures for the facility

EDUCATION AND EXPERIENCE

• Bachelor's Degree, a minimum of 3 years of experience in a healthcare Marketing role and/or an equivalent combination of education and experience
• Experience working in a long-term care setting is preferred
• Must maintain a valid drivers’ license in the applicable state