Digital Marketing Coordinator (Second Shift)

Digital Marketing Coordinator

SUMMARY

A leading global law firm is seeking a Digital Marketing Coordinator to support its Communications team, which is responsible for elevating the firm’s profile and promoting the accomplishments of its attorneys. This second-shift position offers an opportunity to contribute to a sophisticated digital marketing program that operates with the same high standards and responsiveness the firm provides to its clients. The Digital Marketing Coordinator plays a vital role in ensuring the accurate and timely distribution of digital content, including thought leadership and external announcements. The ideal candidate will be detail-oriented, have strong writing abilities, and bring an interest in marketing analytics. This position combines collaborative work with independent responsibilities to support cross-office digital initiatives across email, web, social media, and other channels.

Scheduled hours for this position are 1:00 p.m. to 9:00 p.m. ET, and overtime is required.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manage the distribution of thought leadership pieces and email campaigns using platforms such as Vuture or Dispatch, including content setup, audience list creation, and tracking of engagement metrics.
• Support SEO initiatives by reviewing website performance, enhancing content, and applying best practices with tools such as Conductor.
• Use analytics tools, including Google Analytics, to assess digital performance and provide actionable insights.
• Identify gaps in current digital efforts, conduct ongoing benchmarking, and refine strategies that support broader organizational goals.
• Partner with Communications colleagues to promote firm updates, thought leadership, and media mentions across digital channels including email, website, and social platforms.
• Work with Business Development teams on targeted outreach and client-focused digital strategies, including region-specific initiatives. Assist with updating and optimizing website content and attorney biographies using a CMS.
• Monitor digital platforms beyond standard business hours to ensure functionality and timely delivery of content.
• Review and edit outgoing communications to maintain accuracy, consistency, and alignment with the firm’s brand voice.
• Ensure timely and accurate delivery of materials, including gathering precedents, editing, fact-checking, proofreading, compiling content, and coordinating with attorneys and staff at various seniority levels.
• Adhere to firmwide policies regarding confidentiality and information security, including safeguarding sensitive data and reporting potential security concerns as required.

QUALIFICATIONS

• Strong writing, editing, proofreading, grammar, and research skills (a writing and proofreading assessment will be administered).
• Excellent analytical and organizational abilities, with exceptional attention to detail.
• Ability to manage multiple priorities, solve problems proactively, communicate effectively, and meet deadlines.
• Self-starter who takes ownership of assignments and maintains a high standard of work with minimal supervision.
• Comfortable handling high-visibility, time-sensitive tasks while maintaining professionalism.
• Ability to collaborate effectively within a global team.
• Capable of using sound judgment in a fast-paced, demanding environment, balancing requests from multiple stakeholders across time zones.
• Demonstrated commitment to producing high-quality, professional work.

EDUCATION AND EXPERIENCE

• One to three years of experience in a law firm, financial institution, or similarly fast-paced setting.
• Experience with email marketing tools (e.g., Vuture, HubSpot, Mailchimp), web content management systems, and CRM platforms. Training will be provided for core systems as needed.
• Familiarity with website analytics tools such as Google Analytics.
• Proficiency in common office software, including Excel, Word, PowerPoint, Adobe, and Zoom.
• Bachelor’s degree or equivalent required.