Product Marketing Manager

Product Marketing Manager

Company Overview

Join a leading global retailer with a legacy of innovation and customer focus. Since its founding by Sam Walton, the organization has grown from a single store into the world's largest retailer, maintaining a commitment to helping customers save money and live better. You will be part of a team that is shaping the future of retail, driving product marketing initiatives that enhance customer experiences and support strategic business goals.

Role and Responsibilities of Product Marketing Manager:

In this role, you will lead product marketing initiatives, from strategy development to cross-functional execution. You will collaborate with teams to align product positioning with market needs and communicate product value effectively to internal and external audiences.

• Develop and execute go-to-market strategies for products and solutions.
• Create compelling product positioning and messaging for multiple channels.
• Collaborate with cross-functional teams including marketing, sales, and product to drive alignment and adoption.
• Analyze market trends, customer needs, and competitive insights to inform marketing strategies.
• Distill complex technical concepts into clear, engaging narratives for internal and external stakeholders.
• Adapt marketing initiatives to fast-paced, growth-oriented environments, including consulting or startup settings.

Required Skills and Experience of Product Marketing Manager:

• Master’s degree in Business, Marketing, Communications, or a related field preferred.
• 5+ years of experience in product marketing with a proven record in go-to-market strategy, positioning, and cross-functional collaboration.
• Strong background in marketing technology, data, or B2B products, preferably within large-scale or complex organizations.
• Excellent communication and storytelling skills, with the ability to simplify complex technical concepts.
• Collaborative mindset with experience working across teams to align product strategy with market needs.
• Adaptable and resourceful in fast-paced, growth-oriented environments.
• Experience with data-driven or SaaS products is a plus.
• Previous experience in startup or consulting environments is a plus.

Preferred Qualifications

• Option 1: Master’s degree in Marketing, Business Administration, or related field and 3+ years’ experience in Product Marketing, Consulting, or related discipline.
• Option 2: 5+ years’ experience in Product Marketing, Consulting, or related field without a Master’s degree.

About the Company

This Walmart has a long-standing commitment to improving the shopping experience for millions of customers worldwide. Associates are central to its mission, helping shape the future of retail while making a meaningful impact on people's lives. You will be part of a culture where innovation, collaboration, and purpose meet, offering opportunities to grow professionally while contributing to a company-wide vision of excellence and customer satisfaction.

FAQ

Q: What does a Product Marketing Manager do?

A: They develop marketing strategies, promote products, and ensure alignment between product features and customer needs.

Q: What skills are needed for a Marketing Manager?

A: Market research, strategic planning, communication, project management, and analytical skills are essential.

Q: Is the role stressful?

A: It can be, due to tight deadlines, campaign performance targets, and cross-team coordination.

Q: What qualifications are required?

A: A bachelor’s degree in marketing, business, or a related field, with experience in product marketing or brand management, is typically required.