(USA) Senior Manager, Marketing Planning And Strategy

Position Summary...

What you'll do... Senior Manager, Content System – Walmart Connect

About Walmart Connect

Walmart Connect helps brands reach Walmart’s 150 million weekly shoppers through powerful omnichannel media solutions. By combining Walmart’s scale, data, and retail expertise, we create meaningful connections between advertisers and customers.

As our retail media business accelerates, we’re expanding the systems, infrastructure, and operational rigor that enable teams to deliver consistent, compelling storytelling at scale. We are investing in a content engine that unifies strategy across vertical, industry, and centralized content teams—empowering the organization to move faster, smarter, and more efficiently.

Role Overview

The Senior Manager, Content System owns the systems, governance, and operational backbone that enable content to be discoverable, trusted, and measurable across Walmart Connect. This role is responsible for ensuring content is structured, governed, and managed effectively throughout its lifecycle—powering scale across vertical, industry, and sales enablement teams.

This leader serves as the primary owner of content platforms and architecture, translating business and operational needs into scalable system design and governance models.

Key Responsibilities

Content Platform Ownership & Governance

Own administration, optimization, and governance of Seismic and related content management and enablement platforms.
Define and enforce standards for content architecture, taxonomy, metadata, permissions, and version control.
Ensure content systems support enterprise requirements for brand, compliance, and data security.

Content Lifecycle Management

Establish and manage lifecycle policies for content creation, review, publication, refresh, and retirement.
Partner with Editorial Operations to ensure content readiness and accuracy throughout the lifecycle.
Maintain system hygiene, including audits, cleanup, and archival strategies.

System Design & Integration

Translate content and business requirements into scalable system configurations.
Partner with IT, Data, and Vendor teams to manage integrations between content platforms, analytics tools, and AI solutions.
Support Innovation initiatives by enabling technical scalability and adoption.

Discoverability & Enablement

Optimize search, tagging, and content organization to improve findability and reuse.
Partner with Sales Enablement and Marketing Ops to ensure systems meet end-user needs.
Develop documentation, training, and best practices for platform users.

Analytics & Insights

Build and maintain dashboards for content usage, adoption, and performance.
Use insights to inform platform improvements, governance updates, and roadmap prioritization.
Provide leadership with clear visibility into content health and impact.

People & Stakeholder Leadership

Lead and develop content systems and enablement managers or analysts.
Serve as a key point of contact for platform stakeholders across Marketing, Sales, Vertical, and Industry teams.
Influence platform strategy and investment decisions at the leadership level.

Qualifications

8–10+ years of experience in content management, enablement systems, marketing operations, or digital platforms.
Deep experience with Seismic or similar enterprise content/enablement platforms.
Strong understanding of content governance, taxonomy, and lifecycle management.
Proven ability to lead platform strategy in complex, matrixed organizations.
Excellent analytical, technical, and stakeholder management skills.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00

San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'

experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.