Brand Manager - Premium Beverages

Our client, a leading force in the fast-moving consumer goods (FMCG) sector, is looking for an innovative and strategic Brand Manager to lead the growth of their premium beverage portfolio. This exciting opportunity is based in Portland, Oregon, US . The successful candidate will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and profitability. This includes managing all aspects of the brand, from product innovation and marketing campaigns to P&L management and consumer insights. You will work closely with cross-functional teams, including sales, R&D, supply chain, and agencies, to ensure the successful launch of new products and the ongoing optimization of existing ones. Key responsibilities involve understanding consumer needs and market trends, identifying competitive advantages, and crafting compelling brand narratives. The ideal candidate will have a strong analytical mindset, proven experience in developing integrated marketing plans, and a passion for building strong, resonant brands. You will also be adept at managing marketing budgets effectively and measuring campaign performance to drive continuous improvement. This role requires a creative thinker with excellent leadership and communication skills, capable of inspiring teams and influencing stakeholders at all levels. Developing go-to-market strategies, overseeing advertising and promotional activities, and managing digital presence will be crucial. A deep understanding of the beverage industry and FMCG landscape is essential. The Brand Manager will champion the brand vision and ensure its consistent representation across all touchpoints. This is a fantastic chance to make a significant impact on a well-established and growing brand within a dynamic industry. Strategic pricing, distribution channel analysis, and trade marketing initiatives will also fall under your purview. Your ability to translate consumer data into actionable brand plans will be paramount.

Key Responsibilities: Develop and implement annual brand plans and strategies. Manage brand P&L and achieve financial objectives. Lead product innovation and development initiatives. Oversee the creation and execution of marketing campaigns across all channels. Analyze market data, consumer insights, and competitive activity. Manage agency relationships and ensure effective campaign execution. Collaborate with sales and supply chain teams to optimize distribution and availability. Monitor brand performance and key performance indicators (KPIs). Develop and manage marketing budgets effectively. Drive consumer engagement and build brand loyalty.