Digital Marketing Content Creator

Company Description

Founded in 1971, Whitney M. Young, Jr. Health Center, Inc. (WYH) is a community-based, non-profit organization committed to delivering affordable and accessible medical, dental, and addiction services to underserved and uninsured populations in New York's Capital Region. With eight physical locations across Albany, Troy, and Watervliet, including school-based health centers, WYH also offers mobile dental services. A key focus is placed on chronic illness management, prevention, and early intervention through a patient-centered model that integrates clinical and behavioral health care. WYH serves over 21,000 patients annually, most of whom are uninsured or underserved, and addresses barriers to care by providing transportation, translation, nutrition, and case management services, while employing a diverse staff. The organization’s Troy and Albany Health Centers have earned Level III Patient-Centered Medical Home recognition.

Role Description

This is a full-time on-site role for a Digital Marketing Content Creator, based in Albany, NY. The role involves creating engaging digital content to support marketing campaigns, social media, and outreach initiatives. Responsibilities include crafting written, visual, and multimedia content, maintaining a strong brand presence across digital platforms, monitoring and analyzing campaign performance, and collaborating with internal teams. Additionally, the Digital Marketing Content Creator will research industry trends, track content engagement metrics, and contribute to enhancing organizational visibility and awareness.

Qualifications

• Proficiency in Digital Marketing, Content Marketing, and Social Media Management
• Content creation skills, including writing, editing, and crafting visual or multimedia assets
• Experience in Content Strategy, SEO, and Analytics
• Strong communication, time management, and organizational skills
• Ability to collaborate within a team and adapt to a fast-paced environment
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• Familiarity with non-profit or healthcare marketing is a plus
• Proficiency in digital marketing tools and platforms such as Google Analytics, social media scheduling tools, and design software