Digital Marketing Specialist

We have a 6 month contract to hire for a Digital Marketing Specialist. Hybrid in Sacramento, CA.

Summary

• Supports growth marketing initiatives and ongoing enhancements across enterprise websites and digital properties. This role partners with marketing, content, design, analytics, and development teams to plan, build, launch, and test digital experiences that improve customer acquisition, engagement, and conversion.
• Responsibilities
• Develop and optimize landing pages that support marketing campaigns and business goals
• Support digital campaigns and maintain web content and experiences
• Gather requirements from cross-functional teams and execute digital solutions from planning through launch and testing
• Use analytics, customer behavior data, and A/B testing to measure performance and recommend improvements
• Support SEO, accessibility compliance, user acceptance testing, and ongoing website maintenance
• Ensure digital experiences meet business objectives and established web standards
• Requirements
• 2+ years of recent experience in digital marketing, web production, growth marketing, or a related field
• Experience developing and executing growth marketing strategies focused on acquisition, engagement, and conversion
• Experience with conversion rate optimization (CRO), customer journeys, conversion funnels, and audience segmentation
• Experience designing, launching, and optimizing campaign landing pages
• Experience with A/B testing and hypothesis-driven experimentation
• Ability to analyze customer behavior, campaign performance, and KPIs to find improvement opportunities
• Experience working with marketing, content, design, analytics, and development teams
• Working knowledge of SEO, web accessibility (ADA), and digital best practices
• Ability to translate business, marketing, and technical requirements into clear digital solutions
• Bachelor's degree in Business, Technology, Marketing, or a related field, or equivalent experience
• Preferred
• Amplitude or similar web analytics platforms
• Sitecore or another enterprise content management system
• Experimentation and personalization tools such as Optimizely, Adobe Target, or Amplitude Experiment
• Jira in an Agile environment
• User research and behavior tools such as UserTesting, Hotjar, or Microsoft Clarity
• Schema markup, conversion tracking, and attribution modeling
• HTML, CSS, JavaScript, SiteImprove, or similar web production and accessibility tools