At Habitat Health, we envision a world where older adults experience an independent and joyful aging journey in the comfort of their homes, enabled by access to comprehensive health care. Habitat Health provides personalized, coordinated clinical and social care as well as health plan coverage through the Program of All-Inclusive Care for the Elderly (“PACE”) in collaboration with our leading healthcare partners, including Kaiser Permanente.
Habitat Health offers a fully integrated experience that brings more good days and a sense of belonging to participants and their caregivers. We build engaged, fulfilled care teams to deliver personalized care in our centers and in the home. And we support our partners with scalable solutions to meet the health care needs and costs of aging populations.
Habitat Health is growing, and we’re looking for new team members who wish to join our mission of redefining aging in place. To learn more, visit https://www.habitathealth.com.
Role Scope:
We are looking for our first marketing and communications hire to partner with Vice President to lead management of agencies, such as to:
- Develop and distribute internal and external marketing and promotional items for use to build brand awareness, such as non-digital advertising or printed marketing collateral
- Drive our digital strategy, with the support of agencies as relevant:
- Collaborate with web platform provider to continue to build out website, resolve website design issues, address various internal and external stakeholder needs for the web
- Develop and oversee digital and content marketing strategies / campaigns, including paid search
- Incorporate SEO best practices into content to drive organic traffic and improve search engine rankings for targeted keywords
- Maintain all Habitat Health online presence, including social media, directories, etc.
- Shepherd Habitat Health’s overall brand identity and promise
- Leverage consumer and industry insights to develop more powerful participant communications, brand programming, etc.
- Ensure compliance with all federal and state marketing regulations for PACE, including receiving required regulatory approval for marketing materials
- Lead the development and delivery of participant-facing and corporate communications, including press releases and other public announcements
- Partner with other operations leaders to best leverage public relations, events, and other company activities as it relates to marketing efforts (e.g., leadership interviews, center events)
Qualifications:
- Minimum of 6 years of experience in Marketing /Communications; with a strong focus on strategic planning and execution.
- Experience working in a healthcare start-up preferred
- Bachelor’s degree in Marketing, Communications, or a related field; a Master’s degree is a plus.
- Proven experience in developing and executing successful marketing campaigns across various channels.
- Comfort writing clear, engaging, and actionable content for key audiences (participants, caregivers, providers, investors)
- Proficiency in digital marketing techniques (SEO, SEM, social media, email marketing).
- Strong analytical skills, organizational skills, and experience with data-driven decision-making.
- Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus.
Nice to have:
- Creative thinking and problem-solving capabilities.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Resourceful, curious, and dedicated to making a positive impact
Compensation:
We take into account an individual’s qualifications, skillset, and experience in determining final salary. This role is eligible for medical/dental/vision insurance, short and long-term disability, life insurance, flexible spending accounts, 401(k) savings, paid time off, and company-paid holidays. The expected salary range for this position is
$130,000K – 160,000K. The actual offer will be at the company’s sole discretion and determined by relevant business considerations, including the final candidate’s qualifications, years of experience, skillset, and geographic location.
COVID-19 Vaccination Policy
At Habitat Health, we aim to provide safe and high-quality care to our participants. To achieve this, please note we have a COVID-19 vaccination policy to keep both our team members and participants safe as an essential requirement of this role. Requests for reasonable accommodations due to an applicant’s disability or sincerely held religious beliefs will be considered and may be granted based upon review. We adhere to all federal, state, and local regulations by obtaining necessary proof of vaccination prior to employment.
Our Commitment to Diversity, Equity, and Inclusion:
Habitat Health is an Equal Opportunity employer and is committed to creating a diverse and inclusive workplace. Habitat Health applicants are considered solely based on their qualifications, without regard to race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), gender identity, gender expression, sexual orientation, marital status, military or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), or other status protected by applicable law.
Habitat Health is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Habitat Health will take steps to provide people with disabilities and sincerely held religious beliefs with reasonable accommodations in accordance with applicable law. Accordingly, if you require a reasonable accommodation to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us at careers@habitathealth.com.
Beware of Scams and Fraud
Please ensure your application is being submitted through a Habitat Health sponsored site only. Our emails will come from @habitathealth.com email addresses. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission by selecting the ‘Rip-offs and Imposter Scams’ option: https://reportfraud.ftc.gov/#/.
