IF YOU DO NOT HAVE EXPERIENCE WITHIN CONSUMER FACING BRICK AND MORTAR RETAIL PLEASE DO NOT APPLY. BY DOING SO THIS SHOWS ME THAT YOU DO NOT HAVE THE ABILITY TO READ AND THIS IS A RED FLAG.
Leap Brands is working with a client that is a rapidly growing aftermarket automotive company. Our mission is to provide innovative solutions to our customers, enhance their automotive experiences, and drive industry-leading revenue growth. With a strong focus on analytics, lead generation, customer conversion, and data-driven decision-making, we are seeking a results-oriented Chief Revenue Officer (CRO) to join our leadership team
.
The CRO will play a critical role in aligning marketing, sales, and revenue operations to achieve sustained growth and market leadership. This position is ideal for a visionary leader with a proven track record in scaling businesses, leveraging analytics, and driving strategic marketing initiative
s.
Key Responsibiliti
es:
1. Revenue Strategy & Execu
- tionDevelop and execute a comprehensive revenue growth strategy that aligns with company go
- als.Identify and prioritize new revenue streams, market opportunities, and customer segme
- nts.Own P&L responsibility for the revenue function, including sales, marketing, and customer acquisition co
sts.
2. Marketing Leade
- rshipOversee the marketing function to drive brand awareness, demand generation, and customer engage
- ment.Design and implement marketing campaigns that focus on lead generation and conversion across digital and traditional chan
- nels.Leverage analytics to measure the ROI of marketing efforts and optimize campaigns in real-
- time.Enhance the company’s online presence, including website optimization, SEO/SEM strategies, and social media engage
ment.
3. Sales Enab
- lementCollaborate with sales leadership to develop and implement strategies to increase customer acquisition and rete
- ntion.Use data-driven insights to optimize sales processes, shorten sales cycles, and improve close
- rates.Implement CRM and other sales tools to enhance pipeline visibility and forecasting acc
uracy.
4. Data Analytics & I
- nsightsLead the development and utilization of advanced analytics to track key performance indicators (KPIs) for revenue, customer acquisition, and ret
- ention.Monitor market trends, competitor activity, and customer behavior to inform strategic dec
- isions.Drive a culture of data-driven decision-making across marketing and sales
teams.
5. Customer Ex
- perienceDevelop and oversee strategies to enhance the customer journey, improve conversion rates, and increase lifetime customer valu
- e (LTV).Ensure a seamless and consistent experience across all touchpoints, from lead generation to post-purchase
support.
6. Leadership & Coll
- aborationBuild, lead, and mentor a high-performing team across marketing, sales, and revenue op
- erations.Work closely with the CEO and executive leadership team to align business goals and st
- rategies.Foster a collaborative environment that encourages innovation, accountability, and
results.
Quali
- fications:Education: Bachelor’s degree in Business, Marketing, or a related field (MBA p
- referred).E
- xperience:10+ years of leadership experience in revenue generation, marketing, or sa
- les roles.Experience in the automotive or aftermarket industry is highly
- desirable.Proven track record of driving significant revenue growth in a data-driven en
- vironment.Expertise in marketing analytics, lead generation strategies, and customer conversion opt
- imization.Strong understanding of digital marketing platforms, CRM systems, and marketing automat
- ion tools.Exceptional leadership, communication, and strategic planni
- ng skills.Analytical mindset with the ability to translate data into actionable s
trategies.
