Director, Marketing

Specialty Dental Brands • Full-time • Nashville, TN, US • 2d ago

Description

Essential Duties and Responsibilities:

Establishes strategic marketing and communication plans to achieve corporate objectives for brands, products, and services.
Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
Develops and manages marketing operating budget.
Plans and oversees advertising and promotion activities including digital, print, community, referral, and other channels.
Evaluates and recommends distribution channel development programs.
Serves as liaison with outside agencies on ongoing promotional campaigns.
Oversees development and production of promotional and collateral materials
Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
Monitors competitive products, services and marketing activities.
Establishes and maintains relationships with industry influencers and key community and strategic partners.
Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
Guides preparation of marketing activity reports and presents to executive management.
Establishes and maintains a consistent corporate and practice images throughout all product lines, promotional materials, and events.
Produce marketing analytic reports. Establish KPI's to report to leadership team
Develop and maintain company’s digital presence including websites, social media, blogs, etc.
Other duties as assigned Competency:

To perform the job successfully, an individual should demonstrate the following competencies: Analytical - Synthesizes complex or diverse information;

Collects and researches data; Uses intuition and experience to complement data;

Designs work flows and procedures.

Problem Solving - Identifies and resolves problems in a timely manner;

Gathers and analyzes information skillfully;

Develops alternative solutions;

Works well in group problem solving situations;

Uses reason even when dealing with emotional topics.

Project Management -

Develops project plans; Coordinates projects;

Communicates changes and progress;

Completes projects on time and budget;

Manages project team activities.

Develops workable implementation plans;

Communicates changes effectively;

Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results. Business Acumen -

Understands business implications of decisions;

Displays orientation to profitability;

Demonstrates knowledge of market and competition;

Aligns work with strategic goals.

Cost Consciousness -

Works within approved budget;

Develops and implements cost saving measures;

Contributes to profits and revenue;

Conserves organizational resources.

Organizational Support -

Follows policies and procedures;

Completes administrative tasks correctly and on time;

Supports organization's goals and values;

Benefits organization through outside activities;

Supports affirmative action and respects diversity.

Strategic Thinking - Develops strategies to achieve organizational goals;

Understands organization's strengths & weaknesses;

Analyzes market and competition;

Identifies external threats and opportunities;

Adapts strategy to changing conditions.

Requirements

Education/Experience:

Four year college degree; or four to ten years related experience and/or training; or equivalent combination of education and experience.
Multi-Site Healthcare/Dental preferred
Strong Analytical Skills
Microsoft 365 experience required
Adobe Cloud experience preferred
Ability to manage a growing team
Ability to work with multiple brands across multiple states