Title: Search Engine Marketing Specialist
Location: Southeastern Region, USA
Employment Type: Full-Time/Perm
Description
- We are seeking a skilled and results-oriented Search Engine Marketing Specialist to manage and optimize digital marketing efforts.
- This role includes website maintenance, search engine optimization (SEO), and performance marketing analysis to improve online visibility and user engagement.
- The ideal candidate will leverage data-driven insights and collaborate with teams to achieve measurable improvements in ROI and online presence.
Key Responsibilities
- Oversee website maintenance and optimization to ensure excellent user experiences and industry standards.
- Develop and implement comprehensive SEO strategies, including on-page, off-page, and technical improvements.
- Monitor and improve key SEO performance indicators, such as click rates and bounce rates, to maximize ROI.
- Create user-friendly dashboards using tools like data visualization software to track performance and present insights.
- Analyze marketing campaigns across multiple channels, including paid social media, SEM, and digital display, for optimization.
- Collaborate with internal teams and external partners to align marketing goals and test innovative strategies.
- Conduct competitor analysis and recommend actionable improvements to enhance marketing outcomes.
- Implement A/B testing and continuous monitoring to optimize campaigns and website performance.
- Generate and transform data using SQL queries for in-depth analysis.
- Present performance metrics and strategic recommendations to leadership.
Required Skills
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- At least five years of experience in website optimization, SEO, and performance marketing.
- Proven expertise in SEO best practices and campaign performance improvements.
- Strong analytical skills with a focus on data-driven decision-making.
- Proficiency with tools such as analytics platforms and data visualization software.
- Effective problem-solving skills and the ability to adapt to changing priorities.
- Excellent written, verbal, and interpersonal communication skills.
Desired Skills
- Knowledge of web technologies like HTML, CSS, and JavaScript.
- Experience with A/B testing methodologies and tools.
- Familiarity with marketing analytics tools to measure campaign success.
Compensation
Pay Range: $66500K-$95000K
Benefits
A comprehensive benefits package is offered. Reach out to your Mitchell Martin Recruiter Meredith Jimerson, meredith.jimerson@itmmi.com to find out more.
EEO Statement
Learn more about our EEO policy here: https://www.mitchellmartin.com/eoe-statement
