About BIXBI Pet
Bixbi Pet is a premium pet food company dedicated to enhancing pet wellness through innovative, health-focused products and transparent practices. You’ll find our premium products on the shelves of Independent Pet Stores, Chewy, Amazon, Natural Grocery Stores across the U.S., as well as BIXBIPet.com and in select international markets.
Position Summary
We’re looking for a trailblazer to take BIXBI Pet’s marketing efforts to the next level. As our Vice President of Marketing, you’ll be at the helm of brand strategy, retail marketing, product innovation, and digital growth. From our rapidly growing e-commerce channels to our shelf presence in brick-and-mortar stores, you’ll lead the charge in building brand equity, accelerating growth, and crafting unforgettable customer experiences. If you’re a creative thinker with a knack for strategy, an entrepreneurial spirit, and a deep love for pets, we’d love to hear from you.
Key Responsibilities
Retail Marketing & Trade Support
- Design and execute dynamic retail marketing strategies to amplify visibility and sales in brick-and-mortar locations.
- Collaborate with sales teams to craft compelling trade campaigns, promotions, and in-store experiences.
- Steer trade show strategies to align with our brand vision and deliver exceptional ROI.
Brand Strategy & Development
- Define and champion BIXBI Pet’s unique brand identity, ensuring cohesive messaging across all touchpoints.
- Design and execute dynamic retail marketing materials and strategies to amplify visibility and sales in brick-and-mortar locations.
- Develop and lead marketing campaigns that captivate our audience and differentiate us in the pet wellness space.
- Pursue creative partnership opportunities to elevate brand awareness in fun and unexpected ways.
Product Innovation
- Collaborate with other departments to envision and launch one-of-a-kind products that align with our mission.
- Craft marketing strategies for new launches to maximize visibility and drive adoption.
E-Commerce & DTC Growth
- Collaborate with the E-commerce team to drive revenue growth on platforms like Amazon and identify opportunities to expand into additional e-tail channels.
- Work with the Digital Marketing Manager to optimize the direct-to-consumer journey, from acquisition to retention.
- Leverage data analytics to enhance targeting, personalization, and customer lifecycle management.
Digital & Website Strategy
- Work with Digital Marketing Manager to oversee website strategy to ensure peak functionality, seamless user experiences, and SEO performance.
- Lead digital content strategy to engage and inform our audience while aligning with brand goals.
Team Leadership & Collaboration
- Cultivate and lead a marketing team, fostering a supportive environment that encourages growth and empowers them to excel in their roles.
- Manage agency and vendor partnerships to deliver impactful, cost-effective results
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 10+ years of progressive marketing experience in consumer product goods with expertise in retail, e-commerce, DTC channels, and product innovation.
- Proven leadership skills, including experience managing teams and budgets.
- Strong strategic thinking, problem-solving, and decision-making capabilities.
- Expertise in trade marketing, brand strategy, and data-driven marketing practices.
- Passion for pet wellness and familiarity with the pet industry is an added bonus
Benefits
- Salary range for this role is $150,000 - $165,000, depending on experience
- Annual bonus program
- Health insurance
- 401(K) with employer match
- 10+ holidays per year
- Flexible PTO
- FREE pet food
- Dogs allowed in the office
Parting Thoughts
We are a fun, rapidly growing Colorado company. Our team has mastered the art of working hard while keeping a glass-is-half-full mentality—and we never take ourselves too seriously. From team lunches and outings to the occasional practical joke, we know how to balance productivity with playfulness.
We’re a group of seasoned professionals on a mission to revolutionize pet nutrition, bringing passion and innovation to everything we do. While we work hard to bring our “A-game” every day, we also know the importance of taking a break (preferably with chocolate and coffee). And if you’ve got a friendly, house-trained pup, they’re welcome to join us at the office.
If you’re ready to be part of a team that’s making a difference in the pet world—and having fun while doing it—we’d love to hear from you!
Application Details
To apply, send your resume and cover letter to jobs@bixbipet.com. Adorable pic of your furry friend welcome.
Bixbi Pet is an equal-opportunity employer and values diversity and inclusion in our workplace.
