Job Summary
We have a great opportunity for a Marketing Specialist to support the Sievers Analytical Instruments product line! Reporting to the Global Marketing Director, the Marketing Specialist role is a hybrid position based in Boulder, CO responsible for ensuring the successful execution of marketing campaigns and communications in a fast-paced, collaborative environment. Sievers Instruments are used to analyze water quality and monitor manufacturing processes in industries such as pharmaceuticals, microelectronics, and others. These instruments include analyzers to detect total organic carbon (TOC), bacterial endotoxins, bioburden, and more.
The Marketing Specialist will deploy marketing campaigns through various channels (digital, social and traditional channels) based on an understanding of business objectives, and will measure performance against marketing metrics and goals. This role involves content generation, driving targeted web traffic, increasing brand visibility, engaging with audiences, and generating leads and conversions. A heavy emphasis is placed on creating and promoting content for scientific audiences (engineers, chemists, etc.), lead generation, and measurement of results. There is also an emphasis on lead management processes across the website, CRM platform, and sales teams. This individual will provide support for internal communications with Global Sales teams and Global Channel Partners (sales partners/distributors), as well as support for marketing events and trade shows.
The Marketing Specialist will partner with key stakeholders – as well as cross-functional teams and agency partners – to execute marketing plans that support growth objectives and engage target audiences. The Marketing Specialist is expected to develop new ideas for improving campaigns, communications, tools, and processes.
Key Characteristics:
Strong interpersonal and communication skills are a must! The Marketing Specialist will work on various projects that require interaction with different stakeholders, departments, and agencies, so they must be able to communicate and collaborate superbly, and enjoy doing so. This is a fast-paced environment, and our team needs someone with a ‘can-do’ attitude who thrives on accomplishing priorities and contributing to a team. Need to be detail oriented? Absolutely. Able to work in a team as well as independently? That’s our style.
Duties & Responsibilities
- Execute marketing campaigns through various channels in collaboration with other marketing team members within Analytical Instruments and Veolia. This will require collaboration and management of various workflows with other departments in a matrix environment, external media partners, and agencies. Campaigns may include content generation, SEO/SEM, display advertising, paid search, etc. The role is responsible for building awareness in the market and generating leads. A strong attention to deadlines and a collaborative approach/strong interpersonal skills are important for success. Campaigns must demonstrate brand consistency.
- Create content (together with the Analytical Instruments product management, applications, and sales teams) such as infographics, articles, website copy, social media posts, product brochures, application notes, videos, etc. to articulate the value of our products and our understanding of market needs. Execute multi-channel communication strategies to integrate content into email, website, blog posts, YouTube, social media, events, etc. Organize and maintain content within various libraries and sites.
- Manage social media calendar, postings, and results in collaboration with other team members in marketing, communications, and digital.
- Assist with integration of marketing technologies, including email marketing, CRM, and website to improve marketing automation, lead scoring, and execution of campaigns.
- Measure campaign results using tools such as Salesforce.com dashboards, Google Analytics, email metrics, social media metrics, etc. Improve processes for measurement and marketing analytics to increase efficiency.
- Execute on weekly and monthly activities to support internal Sales communications and engagement (i.e., creating monthly update reports and emails, managing internal sites such as Google Sites and/or SharePoint sites, organizing calls and training sessions, etc). Develop and implement ideas for improvement.
- Execute processes such as document management and organization, event logistics (trade show planning and deliverables), communications, budget tracking, and other tasks in support of commercial objectives. A strong attention to detail is expected.
