Location: San Francisco, CA /Remote/Hybrid
Are you a passionate and driven sales and marketing professional looking for your next challenge? Are you ready to lead a dynamic team and drive unparalleled growth in a company that values innovation, excellence and a strong commitment to social impact mission-driven work?
We are on the hunt for a VP of Sales and Marketing who thrives on strategic thinking and has a proven track record of elevating brands to new heights. This person is an experienced sales and marketing leader who has previously worked in sales, marketing or business development at a creative, marketing, advertising, communications or PR agency or at a professional services firm. They are ultimately responsible for overseeing and bringing in all new sales revenue, developing and leading our marketing efforts, building out and overseeing the sales and marketing team, and growing our brand as an equity-first Agency.
This is both a strategic and tactical position–you will wear a few different hats, especially for the first 18-24 months.
In this newly created role, the VP of Sales and Marketing will be building and leading our sales and marketing team. They will manage the full sales lifecycle to meet/exceed yearly revenue targets with clients in both the public and private sectors. They will increase market share and establish the Agency as a leading voice in equity-focused communications.
We encourage those who have the experience and meet the qualifications to apply. Please include a cover letter to support your application.
Key Responsibilities
Sales
- Establishing clear and achievable sales goals and objectives in alignment with the Agency’s overall business objectives.Defining, developing, and executing comprehensive sales plans to achieve revenue growth
- Managing the full sales lifecycle of all new leads fielding, consulting, pitching and selling new accounts.
- Generating leads (both public and private sector) through networking, events, leveraging online platforms, and other tactics.
- Initiating contact with potential clients to understand their needs and introduce our services. Conducting presentations to showcase our expertise and value.
- Cultivating strong relationships with potential clients, clients, and stakeholders to drive business opportunities and maintain client satisfaction.
- Addressing client inquiries, concerns, or objections in a professional and timely manner.
- Creating and delivering persuasive sales presentations tailored to the needs of each client highlighting the unique selling points and value proposition of our services.
- Negotiating contract terms and conditions with clients to reach mutually beneficial agreements. Closing sales deals and achieving or exceeding sales targets. Leveraging the CEO when appropriate to close a deal.
- Participating in the creation of sales budgets and then managing budgets and resources effectively to optimize ROI and ensure the efficient execution of sales initiatives.
- Tracking key performance indicators (KPIs), analyzing sales data, and preparing regular reports to evaluate performance and identity areas for improvement.
- Maintaining accurate records of sales activities, including client interactions, sales calls, and deals closed.
- Preparing regular reports on sales and marketing performance for the Leadership Team.
- Following up with clients post-sale to ensure satisfaction and address any additional needs. Seeking opportunities for upselling or cross-selling additional services.
Marketing
- Defining, developing, and executing annual and quarterly marketing strategies to drive market share and enhance brand visibility.
- Growing inbound marketing traffic and leads for the Agency.
- Growing our equity first brand
- Conducting market research to identify potential opportunities, challenges, emerging trends, customer needs, and competitive landscapes to inform marketing developments.
- Cultivating strong relationships with potential partners to drive business opportunities.
- Creating and managing marketing budgets and resources effectively to optimize ROI and ensure the efficient execution of marketing initiatives.
- Setting key marketing performance benchmarks
- Analyzing marketing campaign performance, tracking key performance indicators (KPIs), and preparing regular reports to evaluate performance and identity areas for improvement.
- Developing messaging and positioning strategies to effectively communicate the value proposition of our services to targeted audiences.
- Maintaining accurate records of marketing activities, including marketing campaign metrics. Prepare regular reports for the Leadership Team.
Processes, Systems, Documentation
- Creating and executing appropriate sales and marketing processes and standard operating procedures, refining and updating as appropriate.
- Ensuring all sales activities and next steps are thoroughly documented in our CRM (monday.com)
- Staying abreast of industry best practices, emerging technologies, and market dynamics to continuously refine sales and marketing strategies and processes. Implementing and maximizing data from our new CRM, monday.com
Leadership and Management
- Providing leadership, guidance, and mentorship to all team members fostering a culture of excellence and accountability.
- Actively participate in working “on” the Agency to accelerate the achievement of our growth strategy.
- Providing feedback and suggestions to the Leadership Team regarding client preferences, market trends, and competitive landscape.
- Collaborating not only with the entire Business Development Team but also members of other departments to ensure alignment and synergy and a client-centric approach.
Education and Experience
- Bachelor’s degree (or higher) in business, marketing, communications or a related field.
- Sales experience in an Agency environment (Communications, PR, Marketing, Advertising, Public Affairs, etc) strongly preferred.
- 7+ years of progressive experience in a sales role (selling services)
- 5+ years of marketing experience
- 5+ years of experience in building and maintaining client relationships
- 4+ years of leading and managing teams
- Proven experience driving business revenue and results through digital marketing strategies.
- Proven track record in closing new business through full sales cycle
- Additional certifications or courses in sales techniques, negotiation, or relevant industry knowledge, a plus!
- Familiarity with CRM systems and sales tools to effectively manage leads, pipeline, and sales activities. Monday.com experience is strongly preferred.
About Us
D&A Communications is an equity-first communications agency creating meaningful and lasting social change for over 25 years. We are devoted to bridging the needs of diverse communities and our client's goals through integrated communications, authentic engagement, and public participation programs that create real-world transformation. Our mission is to build human connections and empower all people to make a transformative change that elevates our communities, creating a more just and equitable society.
At D&A Communications, we believe in transparency and open communication. We value everyone’s feedback, creativity, and innovative thinking. We are an eclectic team of self-motivated warriors working together to impact our community positively. Our goal is to grow and develop all our team members to their fullest potential. The common thread that ties us all together is our passion for making a difference.
About Our Culture
We encourage your ideas and input, and as an equity-first agency, your voice and lived experience make a significant impact both internally and on the communities we serve. We believe in work/life balance and are constantly evolving to meet the ever-changing needs of our employees and our community. We champion making space for our team members to have the freedom to openly and actively contribute their diverse perspectives. We believe that people work best in an environment where they are recognized for their efforts and respected as individuals. We work collaboratively as a team. We measure our success against our values:
Grit - We get s##t done
Courage - We are brave and daring
Intentionality - We are committed to meaningful work and creating impact
Fluency - We are accomplished professionals who stay on the cutting edge of our field
Resilience - We are quick to respond and recover with optimism and conviction
Creativity - We believe in bold, future-focused ideas
We foster a hardworking, passionate, creative, and collaborative culture. D&A also promotes a dynamic working environment, offering full-time jobs with optional remote flexibility. Eligible employees also receive a comprehensive benefits package and competitive compensation that includes medical, dental, and health benefits, LTD, STD, ADD/Life insurance. Plus paid vacation and sick time, holidays, a 401(k) matched by D&A, a professional development stipend, and a monthly phone/internet reimbursement. We strongly believe in and gladly support investing in our employees, their health and well-being, future retirement, and professional development.
If you are interested in this role, please submit not only your resume but a cover letter highlighting your skills and experience, and compensation requirements.
