ABOUT US
10PM Curfew is the fastest-growing female lifestyle, beauty, and fashion network, with a social reach of over 2 billion video views monthly and +65 Million Followers across all platforms! 10PM Curfew has now begun creating its own products and services that you would help scale through your expertise.
10PM Curfew seeks an inspiring and strategic VP of Brand Marketing to lead our brand initiatives and strengthen our connection with our predominantly female audience. The ideal candidate will have a deep understanding of brand strategy, exceptional leadership skills, and a passion for empowering women through innovative marketing. This role is crucial in amplifying our brand presence and fostering deeper engagement with our community. Additionally, the VP of Brand Marketing will oversee individual media brands within the 10PM Curfew group, including @girls, @style, and @females, and create ad products embedded within the network for our media partners to achieve a complete share of voice across all accounts.
Responsibilities
- Develop and implement a comprehensive brand marketing strategy that elevates our brand identity and resonates with our female audience across multiple brands, including @girls, @hollywoodlife, @style, @females, and more.
- Lead, mentor, and empower the brand marketing team to create campaigns that authentically reflect our brand values and inspire our community.
- Ensure consistent and compelling brand messaging across all platforms, maintaining a strong visual and narrative identity for each media brand.
- Collaborate with the creative team to produce engaging and empowering brand content, including videos, social media posts, and marketing materials.
- Conduct market research to understand our female audience's needs, preferences, and behaviors, and use insights to inform brand strategy.
- Build relationships with key influencers, media partners, and industry leaders to expand our brand reach.
- Monitor and measure the success of internal and external brand uplift using data-driven insights to optimize performance.
- Stay abreast of industry trends and innovations to keep our brand relevant and ahead of the curve.
- Present brand performance reports and strategic recommendations to the executive team, highlighting key achievements and opportunities.
- Work on each media brand within the 10PM Curfew group of companies to create ad products embedded within the network so that our media partners can own a complete share voice for all our accounts.
Requirements
- Proven experience as a VP of Brand Marketing, Brand Director, or similar senior role, focusing on female-oriented brands.
- Deep expertise in brand strategy, development, and execution, with a track record of building strong brand identities.
- Exceptional leadership and team management skills, with the ability to inspire and nurture talent.
- Creative and strategic thinker, capable of developing innovative marketing solutions that resonate with a female audience.
- Outstanding communication and storytelling abilities.
- Proficiency with brand marketing tools and analytics platforms (e.g., Google Analytics, Sprout Social).
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Passion for the lifestyle, beauty, and fashion industry, focusing on empowering women.
- Ability to thrive in a fast-paced, dynamic environment.
10PM Curfew's unique position as a rapidly growing network and its recent expansion into creating its own products and services offer an exciting opportunity for a brand marketing leader to make a significant impact. If you are driven by results and thrive in a dynamic environment, we want to hear from you!
