Position Summary
The Email Marketing Manager develops marketing, merchandising and creative strategies to promote Nocturne Luxury Villas products and services through email communications. Builds, deploys, and optimizes email marketing campaigns and automated programs mainly focused on customer acquisition and retention. This role involves developing and executing email campaigns and automation that align with each of Nocturne Luxury Villas brand's unique industry positioning and voice.
Primary Responsibilities
· Manages the email marketing calendar including tasks and deadlines, and ensures tasks are completed on-time by internal parties.
· Creates and maintains accurate performance reports and communicates results and actionable insights to the team.
· Creates email marketing strategies to drive leads, conversions, and increased lifetime value.
· Develops concepts in line with strategic goals in collaboration with team members.
· Gathers assets for creation of email and other digital campaigns, such as design specifications, images, html content, and copy. Routes key assets for review and approval by stakeholders. Coordinates with internal stakeholders to ensure consistency of marketing messages and user experience across all digital and offline channels.
· Delivers campaign performance reports, categorizes results and insights, and recommends action or revisions to strategy. Accesses data and evaluations from a variety of internal and external sources.
· Analyze consumer touch-points and maximize opportunities for engagement. Monitor key KPI’s.
· Drive test-and-learn optimizations; provide insights and recommendations through analysis on as-appropriate basis; use analytics and qualitative and quantitative insights to identify, size and prioritize opportunities.
· Ensure compliance with rules, regulations, and legal guidelines around email communication.
· Stay updated on email marketing best practices and industry trends.
· Conduct A/B testing to optimize email performance and engagement.
· Create standardized and scalable structure to manage multiple brands email content.
Job Requirements (Experience, Knowledge, Skills)
· Four-year college degree with a Marketing or related concentration required.
· 2-5 years of experience in an email marketing role is required.
· Excellent communication skills and ability to communicate across brands and stakeholders.
· Demonstrated success in CRM, email and direct marketing roles.
· Hands on experience with email marketing to a consumer base.
· Knowledge of developing trigger-based lifecycle programs.
· Strong organizational skills, ability to be self-directed and work independently, and demonstrated ability overcoming obstacles to deliver on deadline.
· Solid analytical aptitude - able to evaluate customer journey and email metrics resulting in creative solutions & program optimization in line with business objectives.
· Strong background in the digital asset production process.
