About us
Mercantile Portland is an iconic women's fashion destination located in the heart of downtown Portland's vibrant Pioneer District. Since 1978 we have been dedicated to offering a curated collection of designer fashion, accessories , and jewelry. Our selection blends timeless elegance with contemporary trends, featuring both American and European collections. With services like personalized styling sessions, in-house tailoring, and signature gift wrapping, we ensure a seamless and memorable shopping experience for every customer.
We are seeking a dynamic and innovative Marketing Director to elevate our overall marketing strategy and drive our business to new heights.
Overall brand and marketing strategist
We're committed to a long-term relationship with the right candidate looking to make a lasting impact on our brand. This will require someone who can successfully achieve these 30-, 60-, and 90-day milestones coming into the role.
- 30 days - Assimilate and comprehend the Mercantile Portland brand and clearly articulate the current strengths, weaknesses, and needs of the brand.
- 60 days - Develop an overarching brand and marketing strategy to drive in-store sales. Including: advertising, PR, partnerships, email marketing, SMS marketing, e-commerce, social media and key events.
- 90 days - Work with the executive team to develop a comprehensive marketing budget covering advertising, display, salaries/benefits, contract work, packaging and signage, website expenses, events, printing, etc.
Regularly study the luxury fashion market, especially our brands, to inform the marketing vision and strategy
- Use social media, email and traditional media to understand trends in fashion.
- Work with buyers and sales to understand our specific product-mix and trends to help maximize results and customer lifetime value.
Use data to drive the strategy as well as to measure results
- Including: Google Analytics, Klaviyo, Shopify, Runit (point-of-sale system), Management One, and more. Use the same tech stack to track and report results.
Execute and manage the marketing strategy and daily marketing operations
- Including: advertising, in-store events, contract partners, e-commerce site
Develop strategic relationships that support marketing goals and the brand
- Including: local businesses (hotels, other destination shops, etc.), influencers, vendors, contractors, media channels
Manage e-commerce marketing and merchandising
- Including: homepage messaging, merchandising of existing and new product, auto-emails, all images, all customer-interfaces
- Ensure the e-commerce platform is user-friendly, visually appealing and optimized for sales conversion
Manage the marketing strategy across all social media accounts
KPI Metrics
The successful candidate must have a strong understanding of how to monitor these metrics and spot upward/downward trends that inform changes to the marketing strategy. In addition to base salary, a quarterly bonus structure will be created that focuses on these KPIs.
- Email Marketing: # of engaged email customers
- Social Media: # of IG followers across current channels of focus
- E-commerce: Website visits across channels, bounce rates, conversion rates, abandoned cart % and customer lifetime value
- In-store Event Performance: # of events, event results (sales, profit, transactions)
- Sales Volume: Demonstrated increase over LY
- Brand Awareness: # of community / partner collaborations
Qualifications and competencies
- Proven experience in retail marketing, with a preference for high-end women's fashion industry experience.
- Ability to adapt to a fast-paced, evolving retail environment
- Strong leadership skills with the ability to inspire and manage a team (both internal and external)
- Exceptional strategic thinking and problem-solving skills
- Excellent communication and relationship-building abilities
- Proficiency in Shopify CMS tools and Klaviyo email marketing
- Demonstrated ability to craft basic digital advertising campaigns across Google Adwords and social media and/or manage the process using an outside vendor.
- Proven expertise in Google Analytics and data analysis
Why join us?
- Opportunity to lead the growth of a beloved local brand
- Collaborative and supportive work environment
- Competitive salary and benefits package
- Be a part of a company with a rich community history and a bright future.
If you are a visionary marketing professional with a passion for women's fashion and a track record of driving sales through innovative strategies, we would love to hear from you. Apply today to join the Mercantile Portland team and help us elevate our brand to new heights.
Benefits:
401(k) Flexible Spending Account Paid time off
Employee Assistance Program Health Insurance Vision Insurance
Employee discount Health Savings Account Life Insurance
Flexible schedule
Other
· Schedule: Weekends as needed
· Education: Bachelor’s
· Experience: Retail Marketing, 3 years
