Position Title: Marketing Manager
About eddii
eddii is a cutting-edge digital health care delivery platform designed to deliver fun, support, and education to users living with diabetes and other cardiometabolic conditions. Our AI-enabled platform gamifies real-time glucose data, transforming diabetes management into an engaging experience. eddii acts as a smart virtual health buddy, providing witty conversations, health reports, and collectible in-app items. By humanizing the management of diabetes, eddii helps users take control of their health in an enjoyable and supportive way.
Contact us: careers@eddiihealth.com
Time Type: Full Time
Travel Requirements: Up to 40%
Key Responsibilities:
Develop and Implement Marketing Strategies:
- Create comprehensive marketing plans to drive clinical patient acquisition and enhance brand awareness among patients with diabetes, healthcare providers (HCPs), and healthcare institutions.
- Utilize digital marketing, content marketing, social media, and other channels to reach target audiences.
Patient Acquisition Campaigns:
- Design, execute, and optimize multi-channel marketing campaigns aimed at attracting and retaining patients.
- Monitor and analyze campaign performance, making data-driven adjustments to improve results.
Brand Awareness and Positioning:
- Enhance brand visibility and credibility within the digital healthcare and direct to consumer (DTC) markets.
- Ensure consistent brand messaging across all marketing channels.
Social Media Management:
- Manage social media channels by creating and promoting original marketing content.
- Oversee community management and user engagement across all channels, including acquiring user testimonials
- Manage partnerships and marketing strategy with large companies in the healthcare space.
Content Creation and Management:
- Oversee the creation of engaging and informative content, including blogs, social media posts, videos, and newsletters.
- Manage the content calendar to ensure timely and relevant content delivery.
PR Activities:
- Plan, oversee, and execute PR activities to enhance brand recognition and reputation.
Collaboration with Cross-functional Teams:
- Work closely with the product, design, patient experience, and C-suite teams to ensure alignment and execution of marketing initiatives.
- Coordinate with external agencies and partners as needed.
Market Research and Analysis:
- Conduct market research to identify trends, opportunities, and competitive landscape.
- Gather and analyze customer insights to inform marketing strategies and campaigns.
Budget Management:
- Develop and manage the marketing budget, ensuring cost-effective use of resources.
- Track expenses and ROI for marketing activities.
Performance Tracking and Reporting:
- Set key performance indicators (KPIs) and measure the effectiveness of marketing efforts.
- Prepare regular reports on marketing performance and provide insights for continuous improvement.
Required Qualifications:
Education:
- Bachelor's degree in Marketing, Business Administration, or a related field.
Experience:
- Proven experience as a Marketing Manager, preferably within the digital health or healthcare industry.
- Demonstrated success in patient acquisition and growth marketing for virtual care solutions or other healthcare DTC solutions.
- 5+ years of experience developing marketing strategies for both D2C and B2B channels.
- Solid grasp of strategic marketing principles with extensive hands-on experience across social media and digital advertising platforms (e.g., Instagram, Facebook, TikTok, YouTube), including content development, publishing, and insight reporting through those platforms.
Skills:
- Strong strategic thinking and analytical skills.
- Excellent communication and interpersonal skills.
- Creative and innovative mindset with a results-driven approach.
- Ability to manage multiple projects and prioritize tasks effectively.
- Proficiency in marketing automation and CRM software.
- Proven ability to increase engagement and traffic on social media.
Preferred Qualifications:
Advanced Education:
- Master's degree in Marketing or Business Administration.
Industry Knowledge:
- In-depth understanding of the digital health landscape and patient engagement strategies.
Certifications:
- Relevant marketing certifications (e.g., Google Ads, HubSpot, Hootsuite).
Benefits:
- Be part of a fast-paced, innovative startup culture
- Work directly with the founding team and a broader community of advisors, investors, and partners
- Compensation will include competitive salary, equity, healthcare benefits, and PTO
