Born under the harsh Australian summer sun, Standard Procedure, is Sun Care made to withstand the toughest elements. Standard Procedure is currently available in the UK, Europe, Australia and NZ with retail partners such as Sephora, Le Bon Marché, Merci and Harvey Nichols.
We've recently relocated our headquarters to Los Angeles in preparation for the USA Launch and are growing the Standard Procedure team!
We are looking for a strategic leader, passionate about brand and culture, to help us create a category defining brand. This position will be responsible for developing and bringing to life a multi-channel marketing strategy. They will lead a cross-functional team of employees and external partners, coordinating, cultivating and engaging our communities - from existing relationships to new groups in new markets, both online and offline. This position will report to the Founder and is on-site in Los Angeles.
Responsibilities
- Develop and execute high level marketing strategy and campaign initiatives for our launch year and beyond
- Translate high level business goals into actionable, multi-channel marketing strategies across Social, Digital, Influencers/Partnerships, Retail Activations and PR
- Manage the budget to brand building and amplifying initiatives across channels
- Develop and manage the Marketing Calendar with monthly campaigns, events, activations across channels to support business financial goals., product launches, retail launches, and drive brand awareness
- Supporting the brand Founder in coordinating and project managing brand story telling and creative assets production timelines (internal team and agencies)
- Track and analyse our key Marketing ROAS and customers LTV performance metrics - quickly adapt and recommend changes when needed
- Oversee digital marketing, including email, ads, and affiliates
- Hire, train and lead a team of internal and external partners (PR, comms, copy, etc)
- Manage and coordinate Partnerships, Collaborations, and Community building
- Learn and strategically grow a diverse, cross-generational community, intentionally strengthening relationships with existing audiences and seeding new ones
- Maximise the customer experience end-to-end
- Manage large network of brand ambassadors and influencers and PR agency relationships and day to day execution
Please complete your application by sending a cover letter to hr@standardprocedure.co
