Head / VP Marketing Job Posting
As a leading force in the carbon removal industry, CO280 is seeking a visionary Head / VP of Marketing to spearhead our mission to combat climate change. This is your opportunity to make a lasting impact on the planet while working at the forefront of climate technology and large-scale carbon removal (CDR) projects.
About CO280
CO280 is developing the world’s largest network of carbon removal projects with 10 million tonnes per year of carbon removal under development. Our projects deliver permanent, high quality carbon removal (CDR) at a fraction of the cost of other permanent CDR by capturing biogenic CO2 from pulp and paper mills and storing it permanently deep underground. We’re selling CDR at scale today for less than $200/tonne. We call this BioDAC. We’re the largest carbon removal company you haven’t heard of (yet).
We believe BioDAC has the potential to become the world’s first scalable and affordable carbon removal solution. The pulp and paper industry is the biggest opportunity for biomass CDR, with approximately 600 million tonnes per year of potential CDR. At CO280, our extraordinary team partners with pulp and paper companies to finance, own, and operate carbon removal projects that capture biogenic CO2 from mills, and permanent sequester it in deep saline aquifers. We’ve created a powerful network of partners including Schlumberger – Aker, Microsoft, JP Morgan and others to leverage existing capture technology and supply the best CDR solution to the voluntary carbon market.
Our projects aren’t limited to just environmental impact, we also create jobs in economic opportunity zones.
We’re backed by well-respected infrastructure and climate venture funds including NGP Energy Capital, the Grantham Foundation, Toyota Ventures, Carbon Removal Partners, and the Business Development Bank of Canada. We recently closed a Series A.
About the Role:
The CDR market is at a crossroads: large companies are beginning to source CDR at-scale for 2030 goals, and global policy tailwinds are favoring CDR market growth. As a member of CO280’s leadership team and head of marketing, you’ll do whatever it takes to successfully launch CO280 and our BioDAC CDR into the carbon market, create marketing strategies to support market leadership, lead generation and revenue growth. You’ll also create and implement strategies to position us within the pulp and paper industry as the carbon removal project partner of choice. Finally, you’ll shape CO280’s marketing and communications strategy into our two key markets (carbon and pulp and paper), building our public profile and brand.
You Will:
- Get our CDR pathway and projects in front of key decision makers at fortune 500 companies such as CFOs to help drive lead generation and revenue growth.
- Clarify and build on CO280 brand positioning and lead our launch into the market.
- Create and implement marketing strategy; build and execute tactical plans to bring the strategy to life.
- Collaborate with the commercial team to create go-to-market strategies and implementation plans to expand and scale-up CDR sales.
- Tell the story of our pathway by translating science and engineering into great content. This could include blog posts, case studies, collaborations with scientists, newsletters, videos, or other creative media.
- Communicate the value of our projects and the benefits of working with CO280 to pulp and paper partners.
- Work hand in hand with sales and project development on account-based marketing.
- Position CO280 as a thought leader at industry events – create a strategy for CDR and Pulp and Paper industry events, and work with our executive team to nail speaking opportunities.
- Identify key influencers in CDR and Pulp and Paper. Craft and execute strategies to engage them.
- Manage multi-stakeholder processes with external PR and design agencies, external project partners, and internal collaborators.
- Manage early social media marketing + channel marketing, particularly LinkedIn.
- Activate CDR buyers in creative ways! We want you to bring your creativity and marketing brain to this job.
Qualifications:
- 7-10+ years of marketing and / or communications experience, as well as familiarity working directly with media and with PR agencies.
- Excelling writing and communication skills. You can write great press release, blog posts, and web content. You’re a storyteller and can distill complex concepts into clear content in different voices for different audiences such as sophisticated carbon buyers, executives of pulp and paper companies, and the curious public.
- You are collaborative by nature and like coordinating directly with multiple stakeholders to get the best result.
- Ability to both set a strategy and execute on it yourself. As the first hire in marketing, you’ll need a track record of hustle and ability to get it done.
- You have appropriate technical skills - Ability to manage and update WordPress website, ability to create webinars, PowerPoint design, LinkedIn marketing.
- Background in environmental, climate, clean energy, science, or clean tech marketing or communications is a plus, but you’re hungry to learn and to consume and distill industry content.
- You have experience brining products and/or brands to market from the very beginning.
- You are a marketing generalist who can lead workstreams across the field, but you’re particularly good at product marketing and building a brand.
- You are willing to learn + figure things out!
At CO280, you'll join a world-class team with deep expertise in climate tech, clean tech, and energy projects. We're not just talking about change – we're making it happen. If this sounds like you, we hope you’ll join us! Share your resume with careers@co280.com.
Where?
Our team is in Vancouver, BC, San Francisco, CA and Dallas, TX. Currently, the role is remote, but we will have offices in these locations and will move to hybrid, aiming to be in person 2-3 days a week. Preference for location in one office, but open to remote with commitment to more frequent work travel.
CO280 is an Equal Employment Opportunity employer. We value diversity and encourage applicants from varied backgrounds to pursue a career with us. Hiring decisions are determined by alignment between candidate capabilities and position requirements without regard to race, ethnicity, religion, sex, gender, disability, or any other characteristic protected by law.
