About Ritual: “Ritual is a seed-stage consumer mental health startup backed by strong funds, with a core focus on relationship health. Having shown early signs of product-market fit (PMF), we are transitioning from our foundational phase and are ready to scale our growth initiatives. We seek a dynamic Social Media Manager with a hands-on approach, embodying a "builder phase" mindset, to lead these efforts. This role has a unique opportunity to manage the company's social media channels and our in-house celebrity. Experience managing and growing celebrity accounts is required.
Main Responsibilities:
- Fully manage the content calendar, strategy and community engagement via main social media channels for 2 brands- primarily Instagram, TikTok, Facebook, and LinkedIn
- Create thoughtful, engaging, and relevant content about relationship support, couples therapy, and more - general news and updates, community events, product spotlights, threads on specific topics/features, differences between competitors, etc.
- Evaluate growth, trends and opportunities via social media monitoring platforms
- Partner with influencers and content creators, helping them align and highlight the company’s brand guidelines and value propositions
- Collaborate with cross-functional teams to align social media efforts with companies broader goals.
- Stay up-to-date with industry trends and social media marketing.
Requirements:
- Familiarity with the health and wellness space is preferred
- 5+ years managing and growing a brand's social media footprint
- Experience with managing celebrity or main company spokesperson accounts is required
- Fluency in English and excellent communication skills with a proactive and self-motivating growth mindset
- Ability to meet deadlines and post to social media accounts in real-time, with little need for oversight
