WORK OPTION: 4 days a week in the New York, NY office
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
Group Summary
Media Partnerships is responsible for the sales and execution of all league media assets on league channels and within overall league sponsorships.
Job Summary
This role is critical to the management, strategy, development, conceptualization, pricing, planning, and execution of media sales and media innovation across the NBA and WNBA media ecosystems.
Major Responsibilities
- Lead media planning and execution across variety of Official Marketing Partners at the league
- Work with NBA and WNBA marketing partners, providing white glove service to help them achieve their media goals across the NBA’s full suite of media opportunities (Social/Digital/Linear)
- Being Media representative/seller in partner renewal conversations as it relates to deal structuring
- Establishing positive relationships with key contacts at brands and agencies
- Collaborate closely with various internal and external stakeholders to ensure partner needs are consistently met
- Play pivotal role in how Media and Partnerships overall can drive growth of new league events
- Creatively conceptualize to demonstrate expertise amongst media industry solutions and understanding of brand goals
- Proactively share partner wins and application of media trends across internal and external contacts
Required Education/Professional Experience
- Bachelor’s degree in marketing, communications, sports administration or related field
- 3-5 years experience within media, entertainment, and sports sales or media/sponsorship industry
- Expert knowledge of brand marketing tactics, standard media planning terminology, and metrics
Required Skills/Knowledge Attributes
- Outstanding organizational skills, including the ability to handle multiple projects; attention to detail
- Excellent verbal and written communication skills
- Ability to interact positively and work effectively with internal and external constituents!
- Ability to think creatively and conceptualize ideas for partners!
- Ability to intake feedback and apply it across responsibilities
- Ability to build strong, lasting relationships with brand partners
- Excellent digital literacy (PowerPoint, Word, Excel)
- Executive presence; strong project management, organizational and presentation skills
Salary Range: $90,000 - $100,000
Job Posting Title: Associate Manager
The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.
The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.
About The NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
