Marketing Manager
Overview: At Vision On, New York's premier retouching and image editing service, we collaborate with leading fashion and beauty brands to enhance their visual content. We seek a data-driven Marketing Manager to spearhead our marketing efforts, driving brand awareness and generating leads. This role is for you if you are an innovative thinker with a knack for data analysis and a passion for fashion and beauty.
Key Responsibilities:
- Strategy Development: Craft and implement marketing strategies to elevate Vision On’s brand presence locally and nationally.
- Trend Analysis: Stay abreast of trends in marketing, business, and the fashion industry to inform your strategies.
- Client Engagement: Identify and engage with target clients through creative marketing approaches and industry insights.
- Content Creation: Develop compelling content that highlights our services and communicates our value proposition effectively.
- Channel Expansion: Explore and establish new digital marketing channels (e.g., LinkedIn InMail, LinkedIn Ads, industry events) to boost visibility and drive sales.
Initial Priorities:
- Integration: Efficiently consolidate and manage marketing tasks previously handled by freelancers.
- Expansion: Develop strategies to leverage additional digital marketing channels.
Company Values:
- Flexible: Adapt seamlessly to evolving circumstances.
- Curious: Challenge conventional thinking and embrace innovative ideas.
- Reliable: Maintain consistency and trustworthiness.
- Prepared: Anticipate future needs and plan accordingly.
- Creative: Engage in inventive problem-solving.
Required Professional Experience:
- 4-8 years of B2B marketing experience.
- Experience with strategizing, planning, and participating in trade shows.
- Proficient with LinkedIn Ads, InMail Campaigns, and Sales Navigator.
- Proven track record in managing marketing calendars.
You Enjoy:
- Analyzing the stories behind your marketing results.
- Generating and developing innovative ideas independently.
- Experimenting with various marketing channels to distinguish our brand.
Required Skills:
- Expertise in LinkedIn Platform (Ads, InMail, Sales Navigator).
- Competency in generating prospect lists and targeted campaigns.
- Skilled in planning digital campaigns and creating presentations.
Software/Apps We Use:
- Adobe Suite (Photoshop, Illustrator, etc.)
- Mailchimp
- Verybusy.com
- Pitch.com
- HubSpot
- Zapier
- Microsoft 365 (Word, Excel, PowerPoint)
- Google Apps (Drive, Docs, Sheets)
