VP Of Marketing

Augment Jobs • Full-time • Atlanta, GA, US • $80k - $120k / year • 4m ago

Job Description: VP of Marketing

Company: Augmentjobs

Position: VP of Marketing

Salary Range: $80,000 - $120,000

Experience Level: 2 - 5 years

Role Overview

The VP of Marketing will lead the marketing department of Augmentjobs, driving the company's brand strategy, customer engagement, and overall marketing initiatives. This position requires a dynamic leader with a proven track record in marketing strategy, digital marketing, and team management.

Key Responsibilities

Strategic Planning:
- Develop and execute comprehensive marketing strategies to drive brand growth and market share.
- Analyze market trends and competitor activities to identify new opportunities and adjust strategies accordingly.
Brand Management:
- Oversee the development and execution of brand positioning and messaging to enhance brand visibility and reputation.
- Ensure consistent brand representation across all marketing channels and materials.
Digital Marketing:
- Lead digital marketing efforts, including SEO, SEM, content marketing, email campaigns, and social media.
- Optimize digital marketing strategies to improve ROI and drive customer acquisition and retention.
Team Leadership:
- Manage and mentor the marketing team, fostering a collaborative and high-performance work environment.
- Set clear objectives and performance metrics for the team and provide regular feedback and development opportunities.
Budget Management:
- Develop and manage the marketing budget, ensuring cost-effective use of resources and achieving marketing goals within budget constraints.
- Monitor and report on marketing expenses and ROI.
Campaign Management:
- Oversee the planning, execution, and analysis of marketing campaigns, ensuring alignment with overall business objectives.
- Measure and report on campaign performance, using data to refine strategies and tactics.
Stakeholder Collaboration:
- Collaborate with other departments, including sales, product development, and customer service, to align marketing efforts with overall business goals.
- Communicate marketing strategies and performance to senior management and other stakeholders.

Required Skills And Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or equivalent advanced degree is a plus.
Experience: 2 to 5 years of experience in a senior marketing role, with a proven track record of successful marketing strategy development and execution.
Leadership: Strong leadership and team management skills, with experience in leading and motivating a marketing team.
Strategic Thinking: Ability to develop and implement strategic marketing plans that drive business growth.
Digital Proficiency: Expertise in digital marketing channels and tools, including SEO, SEM, social media, and analytics platforms.
Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
Communication: Excellent verbal and written communication skills, with the ability to present ideas and strategies effectively to various audiences.
Project Management: Strong organizational and project management skills, with the ability to manage multiple projects and deadlines simultaneously.
Creativity: Innovative thinking and creativity in developing marketing campaigns and strategies.

Preferred Skills

Industry Knowledge: Experience in the technology or staffing industry is a plus.
Advanced Tools: Proficiency with advanced marketing tools and software (e.g., CRM systems, marketing automation platforms).