As the SEO Specialist, you will be responsible for the planning, implementation and optimization of our Digital Marketing efforts to drive future growth of our websites. Duties include, keyword research & generation, search engine optimization, link building initiatives, website optimization, social media marketing and other related duties.
Essential Duties And Responsibilities
- Responsibilities include keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of web site performance metrics, and optimization of campaigns
- Drive continued innovation and best practice implementation
- Writing analytical and monthly progress reports
- Develop comprehensive link building strategies from raw ideas into actionable, scalable campaigns
- Website optimization; improving site structure, page construction, content, keyword lists, and Search Engine Optimization copy-writing
- Leverage social media and social signals to improve Search Engine Optimization
- Assist with day-to-day search marketing activities including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
- Be an expert in the Search Engine Marketing space by staying on top of current Search Marketing news, search engine optimization strategies, search engine features and algorithm changes
Requirements
- Bachelor's degree in relevant field or equivalent work experience
- Proficient in Excel
- Strong critical thinking ability, analytical skills and attention to detail
- Basic knowledge of search engines, website design and web-programming
- Prior search engine marketing experience a plus
- Proficiency with Google Analytics
- A self-starter who can work independently, but thrives in a team atmosphere
Benefits
