The position: US Marketing Director
Life at Elvie; Meaningful Work, Exceptional People
We're Elvie. We create smart technology products, new solutions for women's health issues, and a fair few taboo-busting conversations while we're at it. Founded by Tania Boler in 2013, we develop extraordinary innovations with a mission to empower women through radical female-first technology.
You'll be surrounded by people who want to improve everything and everyone around them. People who are driven to solve problems and challenge assumptions to get to something new and extraordinary - which will improve the health and wellbeing of women.
We nurture a culture that is as progressive as our mission. We live by four Elvie Tenets which encourage people to show up in the right way, every day:
- We bust the norms: we always start with ‘why'. We are problem solvers and unbridled thinkers.
- We're straight up: we communicate honestly, clearly and directly. We are transparent with ourselves and others, even when it's not easy.
- We're relentlessly curious: we're not just open-minded towards each other, but also to new ideas. We value building broad, diverse and inclusive teams
- We're united by purpose: just like an Elvie product, we are greater than the sum of our parts. We share one mission and help each other to achieve it.
Find out more about life at Elvie here.
Did you know?
In some regions our amazing products are considered to be medical devices. This means we maintain our Medical Device quality management system in compliance with ISO 13485:2016, to support the development of our groundbreaking products
About the role:
Okay, we've waffled long enough. Let's get to the good bit. You.
As the US Marketing Director, you will be responsible for leading the marketing strategy and delivery of Elvie's execution plans to drive awareness and engagement with the Elvie brand, whilst supporting our commercial strategies and targets for our biggest revenue market.
Reporting to the Global Brand Marketing Director, you will be the lead market advocate for the US, developing and delivering full mix campaigns from briefing through to execution and evaluation. Using your experience of both disruptive brand building and product focused comms, you will deliver campaigns that drive incremental sales growth, share gains and positive brand attributes.
Location: Hybrid working; a mix of working from our New York office 2 days a week & working remotely
Employment type: Permanent, full time (please note, you must have the right to work in the US)
Salary: Up to USD $145,000 dependent on experience
Requirements
What you'll be doing at Elvie
Lead and execute clear and compelling marketing plans for Elvie US, which will drive incremental sales growth, share gains and positive brand attributes:
- Develop and deliver the Elvie marketing strategy for the USA in alignment with the global strategy, and defining local customer profiles with a cultural led approach
- Be accountable for the overall US marketing budget and ensure it delivers against the market's commercial goal as well as building the brand
- Proven experience of developing innovative and non-traditional ways to go to market to enhance brand objectives, remain nimble and proactive and lead in this area across US channels; including campaigns, experiential, and partnership activations
- Create engaging campaigns that disrupt the women's FemTech landscape and create buzz
- Manage external agencies to execute go-to-market plans including new product launches,, public relations, experiential and trade marketing (Digi & store POS)
- Forge a close partnership with the Global brand marketing teams to ensure a deep understanding of the brand's GTM strategy, messaging approach for products and content strategy for campaigns
- Responsible for monthly reporting outlining business performance, marketing campaign results with a pulse on competitor activity, use results and learnings to make recommendations to inform strategy
- Work in partnership with the InDirect team (Retail & Healthcare) and the US Direct Director to maximize and support channel specific activations
Lead strategic marketing initiatives aligned to the objectives of Elvie and its categories by elevating compelling insights about culture, trends, innovation and our consumers from across the company:
- Develop a deep understanding of all our current and potential customers
- Conduct strategic analysis for the US market landscape, competitive intelligence of target markets and have finger on the pulse of industry topics
- Provide feedback in terms of platform trends, positioning, competitive activities, price tiers and consumer trends to better assess the impact this will have on our business
- Identify strategic opportunities and customer demands to maximize returns on marketing investment
Manage the US marketing team:
- Line manage the US marketing team, which includes a team of three who oversee Trade, PR and integrated marketing.
What we are looking for:
- Proven experience in a senior marketing role with 6-8 years experience
- Desirable to have experience of working with Global marketing teams but not essential
- An enthusiasm and drive to jump in and get things done, the ability to think outside the box and problem solve as you go
- Passion and interest in maternal wellbeing
- Excellent communication and relationship management skills
- Analytical mindset with the ability to drive commercial outcomes
- Creative thinker with a track record of developing standout campaigns rooted in culture
- Ability to build and maintain relationships with internal and external stakeholders
- Line management experience with a passion in mentoring and leading teams
Benefits
The benefits you'll get:
We're on an exceptional journey. And we can offer you a genuinely purpose-led career with a culture built on trust, autonomy, and flexibility. In addition, we'll give you:
- Lots of flexibility: whether it's working from home, doing the school run, or life admin, we understand that flexibility is essential, and we trust you to do the right thing for you and us
- Share options: we want everyone to have a stake in our success
- An annual discretionary bonus scheme
- 20 days' annual leave, plus 10 sick days, plus national holidays
- Life leave days; getting married, moving house, menopause or just things that you can't put a label on that matter to you
- 5=10 leave: 10 days' additional leave on your 5th and 10th years of service!
- $100 contribution to your home working set up to spend as you see fit
- An annual personal development allowance of $200 and unlimited access to our learning and development platform, Learnerbly
- Generous parental leave policies; maternity, paternity/partner, shared & adoption
- Medical, dental and vision plan
- 401k match to 5%
- Travel Assistance with Guardian Globe
- Short term and long term disability insurance
- A free Elvie trainer for you to keep or give away when you join
- Generous employee and friends & family discounts on Elvie products
- Livehealth online & One Medical plus various well-being initiatives throughout the year
What you can expect after you've applied:
A member of our recruitment team will reach out to you after they have reviewed your application. You must ensure your application is completed correctly, and we encourage you to answer any additional or optional questions on the application form. This is to help us learn more about you and why you might be a good fit for Elvie!
We do often receive a large number of applications for our roles, please don't let visibility of this deter you from applying. We review and aim to respond to every application.
We would like to get to know you through your background, attitude, experience and understand your motivation to work with us. Our interview process varies depending on the position, but it typically looks like this:
- 30-minute video call with one of our recruiters
- 30-45 minute video call with the hiring manager
- 45-60 minute video interview with the team (some positions may require you to complete a task/presentation)
- For some positions, there may be an additional interview with one of our senior leadership team
This is an exciting time to join Elvie. You'll have a voice, make an impact, and have the opportunity to mould your role. So be ready to learn, have fun, and be inspired by our passionate, talented team - having a sense of humour helps too 😉
Belonging at Elvie
At Elvie, we value building broad, diverse and inclusive teams - because we believe everyone being able to show up authentically at work is key to our success. We encourage people from all backgrounds to apply and we don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age.
If you would like more information about the role or need any support with your application please feel free to get in touch with our Talent Team by email recruitment@elvie.com or call us on (+44) 020 8135 8018.
