About Plenful
Plenful is a Series A enterprise AI healthcare technology company that empowers more efficient and effective patient care by automating manual and administrative workflows. We partner with innovative pharmacy and healthcare organizations to provide better operational, financial, and patient care outcomes through our AI-powered automation software.
Our team consists of a strong blend of healthcare and technology experts. We’re patients too, and we’re passionate about advancing healthcare efficiency through software. We are backed by exceptional healthcare and technology investors including Bessemer Venture Partners, TQ Ventures, and Susa Ventures. Plenful is based in San Francisco.
About The Role
Plenful is seeking a dynamic and innovative Head of Marketing to spearhead our marketing efforts and drive growth. As the first marketing hire, you will play a pivotal role in shaping our brand identity, developing effective marketing strategies, and executing campaigns that generate leads and drive customer acquisition. This position reports directly to our CEO. The role is available for hybrid in-office work (San Francisco)
What You'll Do
- Drive the overall marketing strategy for Plenful across demand generation, product, and brand, including budgeting and executing the annual event calendar
- Design and execute email and digital campaigns, webinars, and digital roundtables to drive top-of-funnel leads, executive engagement, and market education
- Develop and strengthen Plenful’s brand image, personality, and promise with our target audience
- Determine and build out the marketing tech stack and software tools
- Conduct ICP analysis and create targeted marketing and sales assets (e.g., sales decks, case studies, blog posts)
- Spearhead PR initiatives, including speaking engagements and thought leadership opportunities for our executives
Qualifications
- 5+ years of experience in Marketing in a B2B SaaS sales environment
- Experience implementing scalable and repeatable processes at a high-growth startup
- Track record of designing and executing high-performing marketing campaigns that drive pipeline growth
- Experience developing brand presence, including thought leadership opportunities and sales assets for the field to leverage
- Excellent verbal, writing, and presentation skills
- Proven ability to thrive in a fast-paced and dynamic environment
- Healthcare experience is a plus
