Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit
Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Job Description
Assistant Manager, Global Marketing
Primary Purpose: Support the Global Brand Marketing team on the global campaign development process and creation of seasonal content for both the retail and outlet brands across the men’s and women’s business. This individual will report into the Sr. Manager of Global Marketing and support campaign development for the first half of the fiscal year, inclusive of both Fall and Winter seasons. Within these seasons, this person will identify globally aligned product stories and anticipate regional content needs to develop the content shotlist on a seasonal basis. They will help manage shotlist communication and feedback with our international business units and our sample procurement team, as well as help maintain all seasonal materials inclusive of priority product flows, store briefs, brand calendars and styling guidance for both retail/outlet channels and genders.
In addition, this person will support their manager in the implementation of Global Marketing strategies for the licensed business across Eyewear and Fragrance categories. They will assist in seasonal content creation and communication with our licensee account partners and work closely with our internal Licensing Merchandising team on driving business needs.
They will act as a key partner for global cross functional partners, including but not limited to Global Creative Studio, Global Social, Global Production, Project Management, Global Merchandising, all International Marketing partners, and our Licensing Merchandising partners.
The Successful Individual Will Leverage Their Proficiency To
- Assist in the creation of our global content development and seasonal planning tools
- Support development of the Fall campaign shotlist and supportive seasonal content through Holiday
- Foster strong partnership with cross functional teams to gather internal information on product, assortment lists, priorities and buys for each season
- Partner with Global Merchandising to understand key seasonal ideas and create priority product flows that align with our seasonal campaign message and serve as a global guidance across global buying and marketing teams
- Pull and organize all product buys for retail and outlet across men’s and women’s categories
- Maintain close communication with global markets and aggregate all content needs and feedback
- Work with production and sample management to manage sample substitutes and availability
- Extend our global marketing strategies to our licensed categories across eyewear and fragrance
- Assist in development of shotlist and supportive seasonal content for licensed categories across the full year
- Maintain communication with Coach global markets on available licensee content, ensuring integration into seasonal media planning and reporting
- Support external communication with licensee account partners and serve as a liaison for their content needs and marketing opportunities
- Partner with Licensing Merchandising team to collect and manage eyewear samples amongst influencer and seeding opportunities
- Take strong initiative to build relationships with key cross functional partners
- Research industry trends to aid Coach Brand Development and cultural relevance
- Initiate and participate in collecting and synthesizing consumer insights to fuel strategic briefs
- Support Sr. Manager of Global Marketing on ad hoc projects
The accomplished individual will possess...
- 1+ years professional experience in marketing with a fashion and/or retail background; equivalent combination of education and experience will be considered.
- Ability to build effective partnerships and interact successfully with diverse individuals at all levels and in different countries
- Ability to multi-task projects with equal priority, anticipate issues and provide creative solutions
- Attention to design and an eye for impactful creative
- Efficiency in communicating through briefs, power points, and other document tools
- Someone who is a self-starter and can navigate ambiguity and change
- Ability to make prudent decisions under pressure and prioritize workload to meet deadlines
- Strong organizational skills and timely responder
- Demonstrated sense of curiosity and interest in fashion and luxury
Our Competencies for All Employees
- Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans With Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com
Visit Coach at www.coach.com.
Work Setup
BASE PAY RANGE $58,500.00 TO $65,000.00
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