Our Business
1440 Foods is a sports and active nutrition company on a mission to energize people to unleash their potential with a focused portfolio of accessible, great-tasting health and wellness brands: Pure Protein® nutrition bars and snacks, Body Fortress® protein powders, and MET-Rx® leading meal replacement products.
About The Brand
Pure Protein is a 30-year heritage brand that has undergone a significant evolution since moving under 1440 Foods three years ago, and the results speak for themselves. We’ve introduced an award-winning new visual identity for the brand online and at retail with national press attention, launched viral innovation across categories, and have our sights on continuing to raise the bar as a top-performing health and wellness brand.
Job Description Overview
The Pure Protein Associate Brand Manager will help lead our next chapter of growth by assisting in the development and execution of brand strategy and innovations to drive sales and profitability.
We are looking for someone who deeply cares about the consumer and is enthusiastic about building brands with a relentless focus on attracting, engaging, and retaining consumers. If you thrive in an entrepreneurial environment and want to make a significant impact, we would love to talk to you! We are looking for someone who is invested in the health and wellness industry: you care deeply about the lifestyle wellness consumer, you’re passionate about fitness and nutrition products (and ideally consume them yourself), and you have a pulse on the latest innovation trends across consumer packaged goods. This role will also require you to act as an owner of your strategic projects, and as such we are looking for highly analytical individuals that are comfortable working within an entrepreneurial setting. If the above fits with your personal passions and career goals, we would love to talk to you!
Job Responsibilities
- Lead commercialization of innovation projects, partnering with cross functional teams to build best-in-class products with launch plans that ensure in-market success
- Conduct financial analysis and forecasting for new items in the Pure Protein portfolio
- Lead packaging artwork process for new items and product renovations
- Partner with consumer insights team to design and implement studies to inform brand and innovation priorities within the Pure Protein portfolio
- Oversee Pure Protein organic social strategy and content, briefing internal and external partners for asset development where needed
- Support building breakthrough integrated marketing campaigns with emphasis on digital, social media, and in-store execution
- Assist in portfolio performance optimization and management of product assortment to maximize profit
- Manage brand marketing budget successfully and accurately, including monthly reconciliation with finance team
- Consistently monitor external category and competitive market dynamics to inform marketing plans and growth priorities
Qualifications & Skills
- Bachelor's degree in Marketing, Business, or related field. MBA optional
- 3-5 years of experience in brand management, brand marketing, or marketing management with proven success driving complex projects forward
- Proven ability to analyze the business and develop strategies and programs that have driven business results
- Understanding the concepts of full product development and innovation philosophy
- Consumer-first mindset in developing brand communication strategies
- Ability to build collaborative partnerships, establish trust & credibility and inspire across all levels of leadership and cross-functional partners
- Ability to get things done in a complex system, with powerful sense of ownership and accountability
- Attention to detail, balanced with an ability to prioritize issues and propose solutions to new and complex situations
- Strong prioritization and problem-solving skills
- Strategic thinker able to identify long-term opportunities and trends
- Experience with IRI, Nielsen and Syndicated Retailer Data ideal
- Effective communication skills
