The Museum of Contemporary Art (MOCA), Los Angeles, is seeking an experienced Director of Marketing to play a pivotal role in shaping the museum's profile, fine-tuning its image, and enhancing its public visibility. The Director of Marketing will be responsible for the development and implementation of strategic marketing and communication plans that promote the museum, with its collection, exhibitions, and programs, to a wide variety of audiences.
About MOCA
Established in 1979, MOCA is the only artist-founded museum in Los Angeles. With two distinct venues in Los Angeles—MOCA Grand Avenue and The Geffen Contemporary at MOCA—and Michael Heizer’s seminal artwork Double Negative in the Nevada desert, we are dedicated to collecting and exhibiting contemporary art. We're proud to house one of the world's most compelling collections of contemporary art, comprising nearly 8,000 objects, and we have a diverse history of ground-breaking, historically significant exhibitions.
Our mission is to commit to the collection, presentation, and interpretation of art created after 1940, in all media, and to preserving that work for future generations. We provide leadership in the field by identifying and presenting the most significant and challenging art of our time, actively supporting the creation of new work, and producing original scholarship.
About The Role
As the Director of Marketing, the successful candidate will be responsible for leading the planning, development, and implementation of MOCA’s marketing strategies. They will play a pivotal role in advertising, multi-channel marketing, paid social media advertising, and developing marketing plans for our exciting range of exhibitions and programs. In addition, the Director of Marketing will be adept at enhancing audience engagement and ensuring a consistent and compelling brand message.
The Director of Marketing will report directly to the museum’s Chief Communications Officer (CCO) and manage a team of direct reports.
Key Responsibilities
- Develop and execute comprehensive marketing plans for MOCA exhibitions and programs
- Guide marketing, advertising and social media strategy at MOCA in collaboration with CCO
- Oversee the creation and distribution of all marketing and advertising materials
- Utilize various advertising channels, including traditional print media, out-of-home, digital, and paid social media, to promote the museum’s exhibitions and programs
- Conduct market research and audience engagement strategies to broaden MOCA's reach
- Collaborate with various internal and external stakeholders to align on marketing strategies and goals
- Collaborate with the Social Media Coordinator to develop an effective social media strategy engaging diverse audiences
- Supervise the production of marketing campaign materials, media purchases, promotional partnerships, website, and email
- Enhance the museum’s brand in partnership with CCO and other members of senior management
- Collaborate with teams, including Visitor Experience and IT, to improve attendance tracking and visitor satisfaction systems
- Oversee audience research, including development and interpretation of surveys
- Manage marketing budget and a team of direct reports in the design, marketing and social media functions
Key Skills
- Excellent communication
- Ability to manage change and build shared vision
- Emotionally intelligent, motivating, receptive to feedback, promoting positive culture
- Composure under pressure
- Ambitious, detail-oriented, capable of high-level strategy and operations
- Knowledgeable about contemporary art and culture
- Ability to delegate and adapt to changing needs
- Familiarity with PR, advertising, branding, website metrics, social media, videography, photography, email communications, and SEO
Qualifications
- Candidates should have significant marketing and communications experience, preferably in visitor-focused organizations such as cultural, arts, or tourism sectors.
- Bachelor’s degree in the arts and humanities or marketing and communications preferred.
- Proven success in creating and executing marketing campaigns and strategies, particularly in the digital and social media space
- Exceptional interpersonal, oral, and written communication skills
- Demonstrated ability to work collaboratively with a team and manage direct reports effectively
Annual Salary: $105,000 - $115,000
Position covered by MOCA/AFSCME Collective Bargaining Unit Agreement: No
The Museum of Contemporary Art is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, creed, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status or any other status protected under applicable federal, state or local laws. Our policy reflects and affirms the Museum of Contemporary Art’s commitment to the principles of fair employment and the elimination of all discriminatory practices.
Research shows that women and individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for a given role. Therefore, if much of this job description describes you, then you are highly encouraged to apply for this role.
