Not Beauty As Usual
Vintner’s Daughter is different.
Frustrated with an industry that misled its customers and cared more about marketing than quality, April Gargiulo founded Vintner’s Daughter to provide unprecedented quality, craftsmanship and performance. She ended up transforming an industry.
It took an outsider to reconsider what is possible
April’s unusual background in fine winemaking in Napa Valley spurred her to question and challenge every industry norm. She asked: “When developing a skincare formulation, what if every decision was the highest quality, most effective option—regardless of cost or complexity?”
The result of this exploration led to skincare products that delivered unprecedented skin nutrition and performance. When April searched for a lab to make its first product, Active Botanical Serum, she received dozens of “no’s.” Many very condescendingly told her how naive she was and did she have any idea how expensive, risky and time-consuming this would be. Despite the pressure to conform to industry norms, she resisted the urge to compromise on quality in any way.
A lasting impact
In an industry that uses fear and insecurity to sell and market its products, Vintner’s Daughter has taken a stand and is committed to creating confidence. We do not use words like “correct,” “fix,” “transform,” “improve” or “anti-aging” that stoke insecurity or fear to drive purchase. Instead, we choose Positive Beauty, with words and images that manifest joy, confidence and gratitude in our beautiful skin.
From our very first sale, we have donated 2% of revenue to charities supporting women and children. We have chosen to be carbon neutral, prioritize sustainability, and invest more than three years of effort in becoming a certified B-Corp.
Mission
Vintner’s Daughter exists to have a profoundly positive impact on our community’s skin, life and our shared world.
Job Description: DTC Marketing AssociatePosition Overview: We are seeking a highly organized and detail-oriented Associate to join our team. This individual will play a key role in managing and optimizing both customer acquisition and retention programs, improving our subscriber experience through segmentation and clienteling strategies, and project managing website updates. The position reports directly to the VP of Direct-to-Consumer (DTC) and is hybrid, requiring the candidate to work out of our San Francisco office 50% of the time.
Key Responsibilities:Acquisition & Retention Program Management:
- Help manage and optimize customer acquisition and retention programs across email, SMS, affiliate, paid search, paid social and other digital channels
- Maintain the DTC marketing calendar
- Execute clienteling strategies to improve the subscriber experience
Automated Email & SMS Strategy Execution:
- Project manage automated email and SMS campaigns that align with hospitality and clienteling programs, ensuring personalized interactions that delight subscribers.
- Execute and refine segmentation strategies for targeted and impactful communication within Klaviyo. Build segments and exclusions, and work closely with Klaviyo’s support team to ensure segments are built and performing as intended.
Shopify & Subscription Program Support:
- Assist in identifying and resolving issues related to the Shopify platform and subscription program, working with internal teams and external vendors to ensure swift issue resolution.
- Continuously monitor these platforms for potential improvements, making proactive recommendations to optimize processes and improve the overall customer experience.
Website Project Management:
- Oversee the project management of website updates, from initial briefing to execution, ensuring timely delivery and a seamless customer experience. Maintain the DTC website development roadmap.
- Collaborate closely with design and development teams to ensure updates are executed flawlessly and align with brand objectives.
Customer Experience & Innovation:
- Collaborate with the cross-functional team to brainstorm and implement creative ways to elevate the overall subscriber experience, driving loyalty and satisfaction.
- Be proactive in identifying opportunities for improvement across customer touchpoints, offering innovative solutions that enhance the clienteling experience.
- Provide logistics support for DTC eventing (trunk shows, collaborations, in-store events).
Data Analysis & Reporting:
- Conduct thoughtful analysis of campaign results across acquisition and retention channels, providing insights and actionable recommendations.
- Track performance metrics for email, SMS, and website initiatives, ensuring learnings are used to optimize future campaigns.
Qualifications and Skills:- Incrediblydetail oriented and organized
- Minimum of 3 years experience within the DTC or e-commerce domain, preferably in the consumer space.
- Strong management and execution of successful DTC strategies.
- Solid knowledge of digital marketing, including the mechanics of acquisition, retention, and analytics.
- Demonstrated experience with testing and executing segmentation strategies.
- Experience with Shopify, Klaviyo, subscription services, Google Analytics, and related technologies is a plus.
- Proficiency in Excel, with the ability to work with functions and pivot tables
- Strong analytical and problem-solving skills, with the ability to leverage data to drive decision-making.
- Strong communication abilities, with a proactive and collaborative approach.
- Small company experience; able to thrive in a high-velocity, lean environment.
Personal Characteristics:- A passion for the company’s mission, vision, and values.
- Self-organized, motivated, and able to prioritize multiple tasks.
- Action-oriented and able to thrive in a fast-paced environment.
- Contributes to building a joyful culture while staying focused on performance.
- A strong willingness to work hard and deliver work at the highest standards.
- Humble and open to feedback.
- Kind and curious.
Work Environment:
- This is a hybrid role, requiring the candidate to work from the San Francisco office 50% of the time.
- The position reports directly to the VP of Direct-to-Consumer (DTC).
Vintner’s Daughter is an equal opportunity employer. We are committed to the value of diversity, inclusivity and quality in both our workplace and company culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.
