Join Zoe and Be Part of Something Special!
Zoe is the kind of workplace where work/life balance doesn’t have to be discussed because it’s experienced. Much like how our strollers are designed to help parents navigate everyday life with their kids, our company has been designed to empower a culture where people can be present in their lives every day.As part of Zoe, you'll be surrounded by talented, positive, and supportive people who share your passion being a part of something that is making a difference to parents all over the world and to the team around you. We believe in continuous learning and provide the training you need while encouraging personal and professional growth. Plus, we offer competitive pay, a comprehensive benefits package, and the chance to help shape the future of what it looks like to be a working parent.
This role is a hybrid position, located in Nashville, TN.
Job Overview
As the Social Media Director, you will be the driving force behind Zoe’s social media strategy. You’ll develop and execute creative campaigns – analyzing performance to continually refine our approach across each platform. This role requires a deep knowledge of Zoe’s products, mission, vision, and customers/audiences. The day-to-day role is a blend of strategic thinking and hands-on execution. With a small, nimble team, you will have the opportunity to shape and implement structure within our social media efforts while driving innovation and growth.
Key Responsibilities:
- Develop and Execute Social Media Strategy: Create and implement a comprehensive social media strategy aligned with our brand’s long and short-term goals. Identify key platforms, content themes, and audience engagement strategies. Grow our presence on existing platforms and expand our presence to new platforms based on developing trends.
- Develop Processes and Manage Social Media Department: Manage our growing social media department; develop processes and structure to improve workflows. Over time, hire additional team members as budget allows to expand the capabilities, performance, and reach of our social team.
- Content Creation and Management: Oversee development of monthly content calendars. With help from our Director of Brand Communication + Content Producer – oversee content development, including graphics, videos, and copy to ensure alignment with social objectives.
- Community Engagement: Oversee our community engagement strategy, ensuring that Zoe is active and engaged in brand-appropriate conversions – building relationships and helping bring our brand’s personality to life. With help from your team, ensure Zoe is cultivating our digital community – expanding our presence and representing our brand’s persona.
- Performance Analysis: Monitor and analyze social media metrics to assess the effectiveness of campaigns. Provide regular reports on key performance indicators (KPIs) and adjust strategies based on insights. Make data-driven decisions and continually refine strategies based on analytics.
- Brand Voice and Messaging: With guidance from our Director of Brand Communication – ensure consistency in brand voice and messaging across all social media channels. In collaboration with marketing leadership, develop and maintain social media engagement guidelines to reflect our brand’s personality and values.
- Trend Monitoring: Stay updated on industry trends, emerging platforms, and best practices. Incorporate new ideas and tools to keep our social media presence fresh and relevant.
- Collaborate with Team: Work closely with marketing, design, and content teams to align social media efforts with overall brand initiatives. Coordinate with external partners or influencers as needed.
- Crisis Management: Develop and execute strategies for handling feedback or social media crises. Collaborate with Zoe’s leadership team to ensure timely and effective responses to protect brand reputation.
Our Social Media Director will manage our Social Media Manager. This role will report directly to our Head of Marketing. They’ll work closely with the entire marketing team – including our Influencer Relations Manager to develop UGC and our Director of Brand Communication to develop content needed for the platforms.
Qualifications
- 8+ years of experience in social media management or digital marketing.
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is a plus.
- Experience in managing a team.
- Self-directed, ability to create systems and structure for a growing team.
- Proficiency in social media platforms (e.g., Instagram, TikTok, YouTube, Pinterest, Facebook)
- Familiarity with social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
- Knowledge of SEO and content marketing strategies.
- Ability to analyze and interpret social media metrics and KPIs.
- Ability to develop and execute campaigns that align with brand voice and objectives.
- Ability to identify trends and insights to optimize social media performance.
- Strong understanding of audience segmentation and targeting.
- Knowledge of social media advertising and paid media strategies.
- Familiarity with influencer marketing and partnership management.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
Learn more about Zoe at https://zoebaby.com/
Our Benefits Include:
- 401(k) & 401(k) matching
- Health, dental, and vision insurance
- Flexible spending account
- Paid time off
- Retirement plan
