Senior Digital Marketing Manager

Jack Link's Protein Snacks • Full-time • Minneapolis, MN, US • 6h ago

Company Description

When it comes to being wild, we know a thing or two. We're not afraid of trying something new or the hard work it takes to make it happen. It's in our DNA. We've turned a family recipe into a new snacking category. And the wilderness into the world's largest meat snack business, that's still proudly family owned and operated.

We're a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey – whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It’s a journey we share with you. It’s the journey forward of our people, of our communities, of our category…with a reverence for quality and an irreverence for the status quo.

At Jack Link's Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World’s #1 Protein Snacking Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company is made up of over 4,000 passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward. The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, MATADOR Jerky, BiFi and Peperami.

Job Description

Join the eCommerce team as the Senior Digital Marketing Manager, you will be responsible for our Retail Media strategy and execution to reach and engage our target audience across all brands and customers.

The responsibilities of this position shall consist of, but not be limited to, the following:

Strategize implement and optimize the Retail Media programs across the digital landscape to drive profitable sales and reach our target audience
Develop and maintain strong working relationships with the internal team, agencies and external retailers, collaborating with stakeholders to identify new opportunities, develop strategies and design programs measured against goals and objectives.
Manage agency relationships to drive results and optimize cost to serve
Measure performance making key strategic insights, recommendations and specific action to accelerate business growth
Leverage data to uncover nuanced insights to drive strategy. Manages reporting dashboards, synthesizes performance insights, and proactively communicates campaign success and business results to leadership and stakeholders in a clear, timely, and consistent manner.
Stay current on trends and best practices to ensure online platforms and recommend enhancements & tools to ensure Jack Link’s is performing at maximum potential
Must be an excellent communicator and comfortable working with cross-functional teams
Oversee product merchandising across the variety of online customers such as Amazon, retailers to improve traffic, conversion rates and sales
Define and develop new product offerings working with Marketing, Sales, and R&D
Create & lead the implementation of the content strategy to optimize product listings to improve search visibility and conversion rates including PIM management and syndication
Champions positive working relationships with cross-functional stakeholders and functions as the primary digital marketing contact and subject matter expert for internal sales and marketing teams and with vendors and service providers.

Qualifications

Required Education:

Bachelor’s Degree, Marketing or related, or equivalent experience

Required Experience:

6+ Years experience with eCommerce, digital marketing, and agencies
Marketing experience working with Amazon, Walmart Connect, Vendor Central, and Luminate
Experience in Consumer-Packaged Goods Industry (CPG)
Demonstrated ability to drive product sales online
Strong knowledge of search engines, digital media and user experience including strategic and tactical knowledge of SEO/SEM, PPC, and running media campaigns
Translating sales/retailer requests into actionable programs to drive meaningful business results
Ability to build annual plans and budgets
Practical, hands-on knowledge of the eCommerce retail landscape, merchandising opportunities and marketing strategies
Passion for identifying consumer insights with the ability to translate insights into business opportunities
Ability to adapt to rapidly changing environment and initiate new processes/ideas to address opportunities
Capable of building strong cross-functional relationships with proven ability to influence with integrity—ability to speak to and engage across varying levels in the organization
Must demonstrate effective leadership, problem-solving, presentation, and employee motivational skills.
Excellent verbal and written communicator with demonstrated ability to negotiate.
Project management experience

Preferred:

Additional Information

Equal Employment Opportunity Employer
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

E-Verify
We provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. IMPORTANT: If the Government cannot confirm that you are authorized to work, we are required to provide you written instructions and an opportunity to contact SSA and/or DHS before taking adverse action against you, including terminating your employment. We may not use E-Verify to pre-screen job applicants or to re-verify current employees and may not limit or influence the choice of documents presented for use on the Form I-9. In order to determine whether Form I-9 documentation is valid, we use E-Verify’s photo screening tool to match the photograph appearing on some permanent resident and employment authorization cards with the official U.S. Citizenship and Immigration Services’ (USCIS) photograph. If you believe that your employer has violated its responsibilities under this program or has discriminated against you during the verification process based upon your national origin or citizenship status, please call the Office of Special Counsel at 1-800-255-7688 (TDD: 1-800-237-2515).

All your information will be kept confidential according to EEO guidelines.