Ameriprise Financial has a great new leadership opportunity for a Manager of Digital Marketing Analytics to join our team! You will play a key role within EDAI (Enterprise Data, Analytics, & Insights) to drive tangible business results by providing actionable insights and recommendations through the analysis of digital marketing initiatives. This role will lead a group of analysts supporting several web or mobile app product teams. You will collaborate closely with Senior Director and VP-level marketing leaders on strategic initiatives, prioritization, and resourcing needs.
Key Responsibilities
• Perform online reporting, collection, and analysis of complex digital qualitative and quantitative metrics from multiple sources. Discover issues, developing trends, or areas to investigate further. Pro-actively identify opportunities to drive tangible business results. Present data in a clear and compelling way to communicate insights, tell a story, and influence strategy.
• Assist in dataset creation by developing measurement plans, technical requirement documents. This may include data extraction, derived and dependent variable creation, and data quality control processes for analytics, model development, and validation.
• Manage workload within the team by partnering with analytics department lead and senior marketing leaders. This includes preparing for a series of weekly team agile meetings, bi-weekly marketing alignment meetings, leading analytics self-service and enablement initiatives, and monthly leadership prioritization discussions.
• This role will own the creation and reporting of monthly KPIs and dashboards, as well as perform analysis and build processes that ensure best practices in marketing performance.
• Responsible for one or more analytic tools owned by the analytics team. Be a subject matter expert for those tools and create a strategy for maximizing their benefits and effectiveness.
• Identify opportunities for operational excellence within the team. Some examples include optimizing operational process, clarifying roles and responsibilities, implementation of agile methodologies, standardization across the board, enhancing QA process, identifying opportunities to improve speed to market, self-service enablement for the business, etc.
Required Qualifications
• Bachelors degree or equivalent
• 5-7 years of relevant experience
• Digital analytics experience developing meaningful KPIs, Solution Design References (SDR), reporting, insights, and interpreting results
• Experience conducting analyses of digital data using Adobe Analytics, Adobe Customer Journey Analytics
• Experience leading and coaching employees
• Ability to share compelling insights using MS PowerPoint to C-suite audiences
• Strong relationship & communication skills working with colleagues and business partners; influencing customers on recommendations.
• Experience with leading enablement, COE, self-service analytics initiatives
Preferred Qualifications
• 3+ years of experience working in a big data environment (AWS, Azure) for data wrangling or analysis
• Experience working with Customer Data Platforms (CDP) such as the Adobe Experience Platform or Adobe Real Time CDP
• Experience coding in Pyspark, Python, SQL
• Ability to work and thrive in collaborative work environment as well as independently to drive results
• Proven track record of driving Analytics into actionable business outcomes
• Experience in financial services with knowledge of products, customers, transaction and interaction data, including source systems
• Demonstrated understanding of statistical analyses methodologies
We’re a diversified financial services leader with more than $1 trillion in assets under management and administration as of 2022. Our team of 20,000 people in more than 20 countries, advise and manage assets and income of more than 2 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.
