We are seeking a creative, experienced Social Media Manager with a strong emphasis on LinkedIn, YouTube, and Meta platforms, along with expertise in B2B and B2C content creation. The ideal candidate will develop and execute social media strategies that enhance our brand presence, engage target audiences, and drive lead generation through compelling content across these key platforms.
The ideal candidate is an experienced storyteller, well-versed in social media best practices, and enthusiastic about building an active online community.
This role reports to the Vice President of Brand and Creative Strategy and you will collaborate closely with cross-functional customer-facing and internal teams on content calendar planning, brand and B2B and B2C product messaging, alignment with brand guide, paid media strategy, creative assets, and analytics.
Key Responsibilities
- Strategy Development: Create and implement a comprehensive social media strategy focused on LinkedIn, YouTube, and Meta, aligned with overall marketing goals for both B2B and B2C segments to deliver measurable business results.
- Content Creation & Curation: Develop engaging content (text, image, and video) tailored for each platform, and ensure it reflects the brand's voice and values.
- Community Management: Actively engage with followers, respond to comments and messages in a timely manner, and foster positive interactions to grow the community.
- Performance Tracking: Monitor, analyze, and report on key metrics to assess campaign effectiveness and identify opportunities for improvement.
- Trend Identification: Stay current with the latest social media and topical trends, and best practices, and identify ways to incorporate these trends into our legal education strategy.
- Collaboration: Work with marketing, design, and other teams to align social media efforts with overall marketing initiatives and company goals.
- Influencer & Partnership Management: Build relationships with influencers and industry partners to expand reach and drive engagement and UGC.
Requirements:
- Bachelor's degree in marketing, communications, journalism, or a related field.
- Experience: A minimum of 6 years proven experience as a Social Media Manager with 2+ years in an enterprise environment. with a strong focus on LinkedIn, YouTube, and Meta.
- Platforms: Proficiency in managing platforms including Instagram, Twitter, Facebook, LinkedIn, TikTok, and emerging channels.
- Scheduling Tools: Familiarity with social media scheduling, analytics, and reporting tools (e.g., Agora Pulse, Hootsuite, Sprout Social, Google Analytics)
- Creative Tools + Software: Adobe Creative Suite, Canva
- Creativity + Imagination: Strong writing and content creation skills with an eye for visual storytelling.
- Data-Driven: Ability to interpret data, identify trends, and make data-informed decisions.
- Communication: Excellent verbal and written communication skills and ability to create social media PowerPoint presentations for stakeholders
- Adaptability: Able to multitask, prioritize, and adapt to changing priorities and feedback.
Why Join Us?
- Innovative Team: Join a collaborative and supportive team that values creativity and innovation
- Career Growth: We offer opportunities for career growth and skill development.
- Make an Impact: Be a part of a brand that is passionate about engaging and inspiring our audience and supporting our mission to empower every step of the legal learning journey
Thrive Beyond the Basics: Our Perks Package
We believe your dedication deserves more than just a paycheck. That's why we offer a comprehensive perks package designed to support your well-being and fuel your passions. Here's a taste of what awaits you:
- Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
- Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
- Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
- Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
- Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
- Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
- Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.
- And More!
At Barbri, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.
Barbri is an equal opportunity employer and is committed to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
We believe that diversity fosters creativity, innovation, and success. We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.
Qualified applicants will receive consideration for employment without regard to their race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build a diverse and inclusive workforce.
