About Us
We are a fast-growing company that helps businesses streamline their accounts payable processes. With our innovative approach, we make managing invoices and payments easier, whether it's for recurring expenses or one-off costs. Our cloud-based platform allows businesses to work remotely while accelerating payment processing and improving cash flow.
Our company culture is rooted in passion, collaboration, and growth. We believe in nurturing ideas, inspiring excellence, and removing obstacles to success. With a strong sense of teamwork, we embrace diversity and foster an environment of openness, honesty, and mutual support. Together, we celebrate our differences and invest in each other because we succeed as a team.
Our Values
Growth
Customer Focus
Innovation
Accountability
Communication
The Role: Vice President of Marketing (Remote)
We are seeking an experienced Vice President of Marketing (VP of Marketing) to join our senior leadership team. In this role, you'll be responsible for crafting and executing a comprehensive marketing strategy that drives growth, customer acquisition, and revenue. This position is ideal for a marketing professional with experience leading high-performing teams and successfully managing demand generation in mid-market B2B and vertical SaaS environments.
You'll need a strong background in Account-Based Marketing (ABM) and Product Marketing, with a proven ability to generate significant business results. If you're excited about the opportunity to shape the strategic direction of a growing company, we'd love to hear from you!
Key Responsibilities
Develop and execute a marketing strategy that drives pipeline growth, focusing on demand generation and customer acquisition.
Lead a talented marketing team in creating impactful campaigns that enhance brand equity, generate leads, and boost sales in mid-market B2B and vertical SaaS sectors.
Collaborate closely with senior leadership to align marketing initiatives with business objectives and growth strategies.
Drive digital marketing efforts including SEO, SEM, content marketing, email campaigns, social media, and digital advertising with a focus on ABM strategies.
Use data analytics and customer insights to continuously improve marketing efforts, ensuring a measurable impact on revenue.
Explore and implement innovative marketing channels and strategies to effectively engage target audiences.
Work closely with the sales team to align marketing efforts with sales goals, driving measurable outcomes.
Partner with product management teams to develop go-to-market strategies for new products, with a focus on positioning and sales enablement.
Oversee the creation of compelling product marketing materials including case studies, webinars, and sales collateral.
Lead competitive analysis and customer feedback initiatives to inform product development and market strategies.
Identify and expand into new vertical markets, developing tailored strategies to establish a strong market presence.
Build and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
Qualifications
Bachelor's degree in Marketing, Business, or related field (MBA preferred).
10+ years of marketing experience, with 5+ years in a leadership role at a growth-stage SaaS company.
Proven experience developing and executing successful demand generation strategies in mid-market B2B and vertical SaaS environments.
Strong knowledge of Account-Based Marketing (ABM), product marketing, and SaaS business models.
Demonstrated experience working closely with sales teams and taking responsibility for revenue and pipeline generation.
Strong leadership and communication skills with the ability to inspire and lead a diverse marketing team.
Expertise in digital marketing, demand generation, and customer lifecycle management.
Familiarity with marketing automation platforms, CRM systems, and relevant analytics tools.
An entrepreneurial, "scrappy" mindset and a passion for growth.
What We Offer
Competitive salary range of $170K - $190K, plus bonuses.
Work remotely in a dynamic, flexible, and supportive environment that values work-life balance.
Comprehensive medical, dental, and vision benefits for you and your family.
401(k) with company matching.
Paid time off and an encouragement to use it.
Annual company retreats and a promote-from-within philosophy.
Opportunities to work on exciting challenges at a pivotal time of growth for the company.
A culture of collaboration, continuous learning, and support, where your contributions make a meaningful impact.
A commitment to diversity and inclusion, creating a space where everyone can thrive.
We welcome applicants from all backgrounds, genders, ethnicities, abilities, and orientations. If you don't meet 100% of the qualifications but are excited about this role, we encourage you to apply.
Employment Type: Full-Time
