WHO WE ARE
Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in the UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients' TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague's professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we've been the top ranked media agency named to Ad Age's Best Places to Work for the past five years in a row.
Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edibles, Illva Saronno and more. UK clients include AIrbus, Etihad Airways, S & P Global, Zalando, and more.
WHO YOU ARE
Your ambition is to make Crossmedia the best f'ing media agency in the world – known for our work, our culture, and our values. You are an expert marketer, salesperson, and communicator with a flair for writing, editing, and brand positioning, with a background in growth, brand management, and/or business marketing. You aspire to make us famous while making our clients and people proud.
YOUR ROLE
A senior Marketing and PR expert who can develop and build an exceptional Marketing & Communications practice, in service of Crossmedia's growth in all areas of internal and external communication strategy and brand awareness initiatives including strategic oversight of brand messaging and positioning, media relations, internal and external event programming, executive leadership profile management, award and conference strategy, social media activation, brand ambassador activation, case study development, internal comms platforms and more.
A self-motivated, smart thinker who has passion for the art of selling and communicating – accomplished in developing and applying a consistent agency narrative across channels and audiences, presenting it simply, clearly and persuasively in all touch points.
The ideal candidate understands the power of words — managing everything from the development of engaging and thoughtful executive leadership communications and talent messaging to deliberate and quick crisis management. You'll act as communications advisor and strategist to executive leadership to ensure an elevated brand reputation with key constituents.
You'll also be the main point of contact for our PR agency, who is scoped to do a lot of the legwork on the above-mentioned capabilities.
This role requires a candidate have proximity to our New York office. We offer a hybrid work setting with employees working both onsite and from home.
YOUR OBJECTIVES
- Work as the right hand to the CGO, driving the storyline, messaging, communications and marketing strategy for the agency both internally and externally
- Create and execute a strategic brand communication plan that aligns with the agency's business goals to lift brand awareness and reputation with key audiences
- Drive C-Level communications strategy for internal and external audiences, collaborating and supporting the development of messaging platforms and identifying opportunities and forums to drive impact and visibility
- Compose compelling stories of agency work to win both awards and secure speaking engagements and press features
- Support the development of well-defined content and thought leadership program that supports and extends agency's core product offer and business priorities
- Develop and manage content and social programs to ensure connectively across all US offices and create brand ambassadors to act as representation of the agency in external forums
- Partner with People team on all employee engagement and culture initiatives
- Act as lead on all day-to-day press engagements monitoring the news cycles and managing with confidence in times of crisis
- Manage the execution of a consistent CRM communication strategy including monthly prospect comms, using HubSpot.
- Identify and create robust and differentiating case studies, working in partnership with agency leadership and new business to feed owned agency channels
- Build relationships with agency leadership to ensure you are informed and connected to opportunities that surface the stories that deserve spotlighting both internally and externally
- Coordinate work with Crossmedia's global network and outside partners and build strong and collaborative relationships with them.
- Provide branding and editorial advice and guidance to internal teams and share best practices across offices
REQUIREMENTS
The ideal candidate will be a strategic thinker, with 12-15+ years of marketing & corporate communications, ideally within an agency, in-house, or B2B capacity.
This role requires a candidate have proximity to our New York office. We offer a hybrid work setting with employees working both onsite and from home.
- A self-starter who is detail-oriented, logical, creative, and energetic with a passion for creating and cultivating brands and leaders
- You must have an eye for detail, a positive attitude and a willingness to step in and take on tasks that often involve tight deadlines and working with multiple stakeholders
- You'll need to be able to frame a business narrative going from context to strategy to tactics with simplicity
- You'll be taking complex and often jargon-filled technical inputs and return cogent, simple business communication that achieves simplicity without losing the richness and the essence of the concept/technology/product being written about
- You will also have a track record of managing a team responsible for corporate reputation management, and be comfortable in a dynamic, fast-paced and collaborative environment
- Must have superior writing and editing skills and work well under pressure, accepting feedback with grace
- Expert listening skills and problem-solving ability
Salary: $200k-215k. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.
CROSSMEDIA BENEFITS
Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
- Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
- Open PTO policy and paid sabbaticals at significant milestone anniversaries
- Fully-funded healthcare options and agency-wide physical & mental health support
- 401(k) with company match, student loan relief program and financial counseling support
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan
- Tuition reimbursement
- And burgers – lots and lots of burgers
COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).
Continued employment remains on an "at-will" basis." Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
- Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
- Ability to stand, bend, and reach
- Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
- The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- The ability to observe details at close range (within a few feet of the observer).
In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.
