You’re sooo Benefit!
The Sr. Manager, Social Media Content Strategy will be responsible for developing, creating and implementing our social media content across platforms to increase Benefit’s social brand presence, build strong online communities and amplify our brand, marketing and retailer initiatives. This role will drive social content strategy, implementation, day-to-day community management and channel analytics of all owned social platforms. They will work cross functionally and drive a social-first strategy with fully integrated campaigns and programs that promote the business priorities. This role requires supervisory responsibilities and will manage a team of content creators.
What You’ll Do:
Social Content Strategy:
- Develop social media content plans across platforms that aligns with business goals.
- Serve as social analytics lead & report on analytics. Manage communication and educate broader team to help drive quarterly goals, grow channel benchmarks & make recommendations to surpass goals (prepare monthly dashboard, compile metrics from various team leads)
- Recommend social media strategies for monthly campaigns that contribute to the yearly marketing goals (including but not limited to: brand campaigns, product launches, retailer promotions
- Concept, develop, and implement execution of larger social campaigns, programs and breakthrough plans in collaboration with Creative team then amplify through broader cross-functional team integration
Qualifications:
- 4-6 years marketing or brand marketing experience preferred
- Experience managing a team
- Content creation and editing a plus
- Ability to travel
- Experience with platform analytics tools such as TikTok Business Suite, Emplifi, PowerBI, Meta Suite, etc.
Schedule:
- Hybrid - requires onsite presence weekly
- This position is based out of our US corporate office in San Francisco, CA
The target salary range for this position is $115,000 - $135,000 annually. The actual salary offered will depend on a variety of factors, which may include, as applicable, years of relevant experience; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. This position is eligible to earn an annual bonus. This position is also eligible for the following benefits, including but not limited to: comprehensive health, dental and vision plans; a 401(k) plan with employer matching, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts. Contract type: Permanent Job
