OVERVIEW
Ten To One Rum is on a mission to continuously challenge expectations, and change the way consumers taste, experience, and talk about rum. Already the most awarded rum in America, Ten To One has been met with critical acclaim both for its collection of pan-Caribbean blends that are equal parts exquisite and unique, as well as its role in shifting the narrative around rum to a more elevated, authentic, and inspired positioning that invites new consumers into the category.
RESPONSIBILITIES
Brand Strategy & Communication
Develop the brand’s core marketing messaging and point of difference to ensure effective execution across all customer touch-points • Work with internal and external teams to develop and implement seasonal, regional, and evergreen marketing campaigns.
Integrated Marketing
Successfully develop and execute a multi-channel marketing strategy (digital, social media, print, experiential, etc.) for the brand. • Define campaign objectives, KPIs, and timelines, ensuring alignment with brand/business goals. • Own and manage marketing budget, ensuring efficient allocation of resources. • Analyze and report on campaign performance, providing actionable insights for continuous improvement.
Trade Marketing
Collaborate with the sales team to develop, implement and measure targeted programs across key accounts, retailers, and distribution partners. • Build and maintain strong relationships with trade partners, providing them with tools, resources, and support to drive brand success in the marketplace. • Develop trade engagement program as a way to increase visibility and foster brand affinity among trade community, open new accounts, and drive sales in existing accounts.
Community & Partnerships
Identify and manage strategic partnerships with influencers, organizers, and like-minded brands to amplify marketing efforts and expand reach • Expand the Ten To One community and develop strategy to engage more effectively both online and offline • Identify and manage brand advocates/loyalists who can help spread positive word-of-mouth and increase brand visibility on Ten To One’s behalf.
Team MGMT & Cross-Functional Collaboration
Digital & Paid Media: Monitor and optimize digital marketing initiatives (SEO, social, influencer, email) to drive consumer engagement, acquisition, and retention.
Event MGMT: Manage inbounds for brand events (trade shows, consumer tastings, brand activations, etc), as well as the teams to deliver successful on-budget execution.
Creative Direction: Support Creative Director in the development of all brand assets ensuring that Art Direction aligns with campaign objectives
EXPERIENCE & ATTRIBUTES
Proven track record working in the BevAlc space with a passion for spirits. Experience scaling an emerging spirits brand in the craft/luxury sector is a plus.!
Ability to generate disruptive new ideas (even on a limited budget) in support of our core priorities, and build a nimble “test & learn” culture that drives our GTM.
A relentless focus on measurable results, with proven ability to drive sales, brand awareness, and engagement through effective tactics.
Thrives in a fast-paced, startup environment with an ability to effectively project manage across the organization.
Highly organized with exceptional leadership and communication skills.
Action-oriented and solutions-oriented, no task is too small or challenge too daunting.
Motivates and empowers the team, willing to roll up sleeves, and engage in the field.
