Job Title
Director Of Search - Remote
Role Overview
We are seeking a dynamic and experienced individual to join our team as the Director of Search to lead the global strategic planning, execution, and performance of all Search Engine Optimization (SEO), Paid Search (PPC), and Shopping campaigns across Google and Bing platforms. Reporting to the Sr. Director of Global Direct To Consumer (DTC) Marketing, this role requires a strong analytical mindset, experience with campaign optimization, and a deep understanding of how to drive traffic and conversions through search engines. The Director will lead a team of search specialists, collaborate with internal stakeholders, and manage key external vendor relationships.
This is a remote role based in the United States. We are only considering candidates currently located in the United States and are not offer relocation at this time.
About The Role
Paid Search Campaign Management
- Oversee the creation, management, and optimization of Google Ads and Bing Ads search campaigns tied to key lines of business.
- Lead keyword research, bidding strategies, competitive audits and ad copy optimization for both platforms.
- Ensure campaigns meet business revenue objectives, ROAS targets, and budget parameters-while also calling out opportunities for increased investment.
- Regularly analyze performance metrics and provide actionable insights to enhance campaign efficiency.
- Develop and execute testing plans and learning agendas to apply new technologies (example: AI) to accelerate campaign performance and overall team efficiency
- Identify optimization opportunities through data-driven analysis and experimentation (A/B testing, multivariate testing, etc.).
- Regularly test ad creatives, landing pages, and bidding strategies and incrementality tests to improve overall efficiency, conversion rates and quality scores.
Shopping Campaigns Optimization
- Manage and optimize Google Shopping and Bing Shopping campaigns to maximize product visibility and sales through the evolving Performance Max (PMAX) platforms.
- Oversee product data feed management accuracy and relevance & experiment with promotional imagery to optimize campaign performance.
- Conduct A/B testing and experimentation to enhance Shopping campaign effectiveness.
SEO Strategy & Execution
- Develop and implement an advanced SEO strategy aimed at improving organic visibility, ranking, and traffic across key product and feature portions of McAfee.com.
- Conduct keyword research and competitive analysis to identify growth opportunities; as well as experimentation & utilization of AI tools to increase discovery and speed to market.
- Monitor and optimize website architecture, content, and metadata to improve search rankings and site performance.
- Stay updated on SEO trends and algorithm changes, ensuring the company remains competitive.
Team Leadership & Development
- Lead and mentor a team of SEO and Paid Search specialists, ensuring professional growth and skill development.
- Foster a collaborative environment, encouraging experimentation and innovation within the team to accelerate performance and efficiency.
Collaboration & Stakeholder Management
- Collaborate with internal teams (content, analytics, development) to ensure search campaigns align with broader marketing and business goals.
- Work closely with external vendors, agencies, and platform partners (Google & Bing) to enhance search strategy and performance.
About You
- 10+ years of experience in search engine marketing, with a strong background in both SEO and paid search (Google and Bing).
- Proven track record in leading and optimizing search campaigns for large-scale websites and e-commerce platforms.
- Expertise in Google Ads, Bing Ads, Google Analytics, Google Search Console, and industry-standard SEO tools.
- Experience in international/multilingual search campaigns.
- Familiarity with machine learning and AI-driven optimization for search campaigns.
- Strong analytical skills with experience in data-driven decision-making and A/B testing.
- Excellent leadership, communication, and project management skills.
- Ability to manage budgets and optimize ROI effectively.
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits And Perks
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- 401k Retirement Plan
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support for Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
The starting pay range for this position is $141,680.00-$232,760.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.
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