Job Title: Senior Integrated Marketing Manager
Pay Rate: $62-$67/hr
Location: Hybrid schedule in San Francisco, CA
Duration: 6 month contract with potential to extend, 40 hours/weekly
Job Summary:
In this role you will develop and execute digital strategies to maintain brand equity and gain market share, which requires a comprehensive understanding of the individual brand, its target market, and the brand's overall vision and direction.
Responsibilities:
Provide initial feedback during project team reviews and ensure updates are communicated effectively.
Present assets during leadership reviews and manage changes to strategy and creative based on promotional updates.
Build and maintain strong relationships with cross-functional teams, including creative, CRM, commercial planning, media, merchandising, online experience, digital production, and external agencies.
Analyze performance metrics and the competitive landscape to optimize marketing assets in alignment with industry best practices.
Collaborate with cross-functional teams to ideate and execute test-and-learn initiatives across channels.
Serve as a product expert, overseeing the end-to-end process of taking assets from conception to creation.
Qualifications:
- 3-5 years of experience in consumer marketing; content marketing experience required
- Proven ability to translate product stories into compelling marketing messages
- Strategic, data-driven, global thinker with a customer focused mindset
- Solid analytical skills, ability to glean insights and tell a story from data
- Experience in fashion and retail strongly preferred
