This is a contract role with GAP, requiring candidates to be based in the U.S. and available to work in the PST time zone.
What You'll Do
- Develop and execute innovative promotional campaigns across various channels (e.g., email, social media, in-store, online) to support loyalty/card, Today Only Deals, Super Cash, Clearance, seasonal events, and brand initiatives.
- Partner with cross-functional teams (e.g., Merchandising, Creative, Online Experience) to ensure successful campaign launches and consistent brand messaging.
- Work closely with Program Management to ensure all projects are delivered on time.
- Analyze campaign performance, track key metrics, and provide data-driven insights to optimize future initiatives.
- Stay abreast of industry trends, competitive landscape, and emerging marketing technologies to identify new opportunities and drive innovation.
- Manage and mentor a team member, fostering a collaborative and high-performing environment.
Who You Are
- 5+ years of experience in consumer marketing; content marketing experience required.
- Proven ability to translate promotional stories into compelling marketing messages; a natural storyteller.
- Strategic, data-driven, global thinker with a customer focused mindset.
- Solid analytical skills, ability to glean insights and tell a story from data.
- Strong ability to prioritize on the go.
- Team player with top notch people skills who can foster dynamic relationships with other cross functional teams, including but not limited to: Merchandising, Production, Creative, Styling & Photo Production, Visual Merchandising.
- High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity.
- Laser focused on results both at an individual level and for the team at large.
- Self-starter with an innate sense of curiosity and eagerness to test and learn.
- Experience in fashion and retail strongly preferred.
