About David Rio Chai & Tea
David Rio Chai & Tea is America's premier chai company, specializing in crafting premium chai and tea products, including our signature Tiger Spice Chai®, and distributing them domestically and to over 50 countries worldwide. We are deeply committed to animal welfare and conservation, supporting impactful programs through the David Rio Foundation. Our brand presence is further amplified by our flagship café, Chai Bar on Market Street, Chai Bar West, our mobile Chai Cart®, and our Charlotte Chai Studio.
The Culture at David Rio Chai & Tea
At David Rio Chai & Tea, we are a dynamic and growing company with a tight-knit team of passionate individuals dedicated to excellence in the beverage industry. Our team comprises diverse professionals who bring unique perspectives and expertise to the table. We value authenticity, collaboration, and innovation, fostering a work environment where contributions are recognized and celebrated.
The Ideal Candidate
The ideal candidate for this role is self-motivated, highly organized, and detail-oriented, with excellent verbal and written communication skills. You thrive in a fast-paced environment and are passionate about making a meaningful impact through your work. At David Rio Chai & Tea, we seek smart, thoughtful, and goal-oriented individuals who are excited to be part of our mission.
Job Summary
David Rio Chai & Tea is seeking a Marketing Manager to lead the execution of our marketing strategy and drive the growth of our brand across specialty coffee, e-commerce, office coffee, consumer packaged goods (CPG), and retail. This role combines strategic oversight with hands-on execution and requires collaboration with cross-functional teams to achieve business goals. As Marketing Manager, you will oversee content creation, product launches, marketing campaigns, and collateral development to support growth. You will also manage internal and external resources to ensure marketing initiatives align with business objectives and contribute to our market expansion efforts.
Key Responsibilities
1. Marketing Strategy Execution
- Implement and oversee marketing initiatives to align with business objectives and growth strategies.
2. Content Creation & Collateral Development
- Lead the production of high-quality content for marketing promotions, product launches, sales presentations, e-commerce, and customer engagement.
- Collaborate with the Art Director to update and refresh product designs, ensuring alignment with brand standards.
- Manage external vendors, agencies, and creative partners to deliver on project goals while handling key internal deliverables, such as presentations and campaign briefs.
3. Product Launch Management
- Drive marketing efforts for product launches, ensuring all materials (e.g., packaging updates, sales sheets, advertising assets) are delivered on time.
- Align launch strategies with customer and channel requirements in collaboration with sales and business development teams.
4. Campaigns & Performance Monitoring
- Plan, execute, and optimize marketing campaigns to increase brand awareness and drive sales.
- Partner with the e-commerce manager to enhance traffic and conversions through the online store.
- Track and report on key marketing performance indicators (KPIs) to measure success and ensure alignment with business goals.
5. Tastings & Event Management
- Partner with the Marketing Operations and Logistics Coordinator to organize tastings, events, and showroom activities that drive customer engagement and business growth.
6. Cross-Functional Collaboration
- Serve as the primary liaison between marketing, operations, and business development teams to ensure alignment on messaging, priorities, and goals, as well as updates on available assets.
- Provide customized collateral and campaigns to support key accounts and sales opportunities.
7. Marketing Operations
- Maintain the annual marketing calendar with monthly updates.
- Coordinate with HQ to track and manage marketing collateral inventory.
- Generate and track artwork projects using Asana.
- Create monthly and quarterly communications for U.S. and international partners with updates on new initiatives and collateral.
Skills and Qualifications
- Experience: 5+ years in marketing, preferably in food & beverage or CPG industries.
- Strategic Execution: Proven ability to translate strategies into actionable plans with measurable results.
- Collaboration: Strong ability to partner with cross-functional teams, including business development, e-commerce, operations, and product development.
- Project Management: Skilled in managing multiple priorities, meeting deadlines, and coordinating resources effectively.
- Creative Leadership: Strong design sense with experience overseeing brand visuals and content creation.
- Event Coordination: Experience managing tastings, events, and showroom activities is a plus.
- Technical Proficiency: Familiarity with digital marketing platforms, analytics tools (e.g., Google Analytics, HubSpot), and CRM systems.
- Problem-Solving: Excellent problem-analysis and resolution skills with a team-focused approach.
- Adaptability: Highly flexible and adaptable to change in a fast-paced environment.
- Organizational Skills: Strong organizational and multitasking abilities with a high level of attention to detail.
- Communication Skills: Outstanding verbal and written communication skills.
What We Offer
- A collaborative and innovative work environment.
- Opportunities to make a significant impact on a growing brand.
- Competitive salary and benefits package.
- Professional development and career growth opportunities.
Application Instructions
If you are passionate about building impactful marketing strategies, collaborating with cross-functional teams, and driving business growth, we’d love to hear from you. Apply today to join the David Rio Chai & Tea team and contribute to our mission of delivering exceptional chai and tea experiences worldwide.
IMPORTANT: We utilize a two-step application system.
Step 1 - Complete the Job Application here on Linked In.
Step 2 – Complete the brief Applicant Survey utilizing the link below:
https://assessment.predictiveindex.com/bo/8SKG/MarketingManager_Dec2024_194347#page0
Note: If you would like to have the Applicant Survey link emailed to you, please send a request to admin@davidrio.com.
Only applications with both steps completed will be reviewed.
Thank you in advance for considering this opportunity with David Rio Chai & Tea.
David Rio Chai & Tea is an Equal Opportunity Employer
